Digital Growth Strategy · Two Paths · Cumming, GA

Two programs. One audit. Pick the right starting point.

A single proposal with both paths laid out: RestoLite as the streamlined foundation at $2,000/month, and Resto360 as the full-system partnership at $4,500/month. Same audit, same 90-day priorities, different depth of execution — chosen by what fits YAVA’s budget and operating tempo today.

Concept
Food-Forward Brewpub · Wood-Fired Kitchen
Location
Cumming, GA · Forsyth County
Stage
3 Months Open · Ops Stabilized
Programs
RestoLite + Resto360
The Brand

About YAVA Kitchen & Brewhouse

YAVA is a food-forward brewpub — a wood-fired kitchen and on-site craft brewery built into 8,000 square feet and 300 seats on Market Place Boulevard. Opened February 17, 2026, the concept was assembled by Praveen Kare and Naveen Booma with a leadership stack most independents can’t put together: Patrick Padilla running operations, Alex Ciaburri on the brewery, Bruno Vergara in the kitchen, Kevin Maxey advising on culinary, and Blue Orbit Hospitality consulting on the build-out.

The brand pillars — "Grounded. Inviting. Unapologetically Local." — describe what YAVA actually is in the market: not a brewery that serves food, but a scratch kitchen with a brewery attached, positioned to be the family-friendly cornerstone of a high-growth Forsyth County corridor. Architecture, branding, brewing program, and culinary direction are already in place at a level that took most operators years to build.

What 90 days of operation have proven: the product works. 356 Google reviews at 4.6 stars in three months — roughly four reviews per day, sustained — is a signal almost no new restaurant produces. Press coverage from FSR Magazine, Fox 5 Atlanta, and Dish Around Town landed on schedule thanks to Melissa Libby & Associates. The grand opening happened, ops are stabilizing, the launch party for the "Coming Together" collab beer is on June 11. The fundamentals are sound.

What 90 days have also proven: the digital infrastructure around that momentum is not yet pulling its weight. That’s the gap this proposal addresses.

4.6★
356 Google Reviews
~4 reviews/day in first 90 days · extraordinary organic word-of-mouth
300
Seats · 8,000 sq ft
Capacity demands a steady, paid-supported demand layer
2,406
Instagram Followers
@yavaatl · 117 posts · engagement avg only 3–20 likes/post
“Four reviews a day with no email list to capture them, a reservations page hidden behind a /careers-1 slug with no booking widget on the homepage, and zero paid acquisition. The momentum is real. The infrastructure around it isn’t.”
Resto Experience · YAVA Prospect Audit · May 2026
The Opportunity

Executive Summary

Our analysis of YAVA Kitchen & Brewhouse’s digital presence scored the restaurant 23/45 (Mid maturity) — a profile dominated by strong brand fundamentals (Branding 4/5, Reviews 4/5) but weighed down by critical conversion and retention gaps (Website 2/5, CRM 1/5, Paid Media 2/5, Analytics 2/5). The bottleneck isn’t demand — it’s the infrastructure that captures and compounds it.

Three findings define the opportunity:

The Reservations nav on yava-us.com routes to /careers-1. The page itself works — it loads the actual reservations content with booking info — but the slug is a Squarespace page-duplication artifact that hurts SEO and looks broken to users mid-click. Combined with no embedded OpenTable widget on the homepage, every booking-intent visitor is one click further from the actual reservation than they need to be. Two-step fix; the larger point is a website that hasn’t been treated as a revenue surface.

356 reviews. Zero email captured. No newsletter signup, no popup, no checkout-style capture mechanism that builds a marketable list. The contact form residual aside, there’s no broadcast channel back to the guests who’ve already walked through the door. Founders Club exists but caps at 100 — it’s a VIP layer, not a CRM.

117 posts. Average engagement 3–20 likes. Posting cadence is healthy, but the content mix is heavy on event promotion graphics and light on food storytelling and brewery narrative. The single best-performing reel hit 436 likes — a 20× lift. The signal is clear: this brand earns reach when the content tells a story instead of selling a date.

We’re proposing two paths against the same audit. Both start with the same 90-day priorities — rename the reservations slug and embed the booking widget, install email capture, shift the content ratio, launch a structured Meta funnel. Both run under one integrated team. They differ in service depth, content production cadence, and the breadth of the retention + reputation + influencer stack layered on top.

RestoLite ($2,000/month) is the streamlined foundation — seven core services scoped to the essentials a brewpub in month three of operation actually needs. Squarespace site optimized (not redesigned). Quarterly content shoots. Foundational on-page SEO. Meta-only paid. Built to be financially survivable while YAVA is still calibrating revenue capacity, with a clear upgrade path to Resto360 baked into the engagement.

Resto360 ($4,500/month) is the full system — twelve services including Influencer & Creator Marketing, Email & SMS, Reputation & Review Management (Sunday.com + sentiment dashboard + 80+ directories), Custom Website Redesign, Hospitality Consulting & POS Optimization. Monthly content shoots. Full Meta + Google + OpenTable paid stack. The version where every service compounds against the others.

You’ll see both options laid out side by side in the Investment section. The 90-day plan, the case studies, the projected growth scenario, and the audit-grounded narrative apply to both — what changes is the depth of execution per service.

$2,000
RestoLite · The Foundation
7 services · month-to-month · 30-day cancellation
$4,500
Resto360 · The Full System
12 services · month-to-month · 30-day cancellation
90d
To Foundation Live
Either program · reservations fixed · email capture live · paid funnel running
The strategic frame
YAVA isn’t in a demand problem. It’s in a capture and compound problem. Either program installs the system that turns organic momentum into a measurable, repeatable, scalable demand engine. The difference is depth, not direction.
The Market

Market Opportunity

Forsyth County is one of the fastest-growing counties in Georgia — consistently in the top ten nationally for population growth, with median household income well above the metro average and a demographic that over-indexes on family dining, craft beverage spend, and event hosting. The trade area around 3001 Market Place Blvd is the kind of address every concept in the category wants and few can secure.

The brewpub category in this corridor is thin. The closest competitive set is independent breweries, taprooms, and casual American operators — most without food at YAVA’s ambition, most without operating leadership at YAVA’s level. The visible differentiator is real: wood-fired kitchen, scratch sourcing, on-site brewing, capacity for private events, family-friendly atmosphere, weekend brunch. Nothing in the immediate area combines all of those.

The opportunity is not to be discovered — it’s to be discoverable on purpose. Right now YAVA is being found by people who already know to look. The next 12 months should make YAVA the answer to "where should we go this weekend" for every household within a 15-mile radius of the door — through paid local awareness, organic reach via reel-led content, search authority on brewpub and family-dining queries, and a retention engine that brings the first-time visitor back two more times before they tell three friends.

The math underneath
A 300-seat capacity in a Forsyth County corridor that over-indexes on the exact dining behaviors YAVA serves. The audience is in the radius. The product is on the line. What’s missing is the system that makes the connection at scale.
The Gaps

Growth Signals

The seven signals that emerged from the audit and the live verification of the site, social, and review surfaces. Each one is a specific lever Resto360 is built to move in the first 90 days.

Reservations URL Slug + No Homepage Widget
The Reservations item in the main navigation routes to /careers-1 — a Squarespace page-duplication artifact where the slug never got renamed when a careers template was repurposed for reservations. The destination page itself works (loads real reservations content with booking info), but the path hurts SEO, looks broken to users mid-click, and the homepage has no embedded OpenTable widget to capture booking intent at the moment of decision. Verified live as of this proposal.
Two-step Week 1 cleanup. Rename the slug in Squarespace settings from /careers-1 to /reservations (SEO + UX fix). Embed the OpenTable widget directly on the homepage hero so guests can book without a click-through. Standardize the booking surface across web, GBP, and Instagram bio — every digital entrypoint lands on the same booking flow.
Zero Email Capture
No newsletter signup, no popup, no checkout-style email capture on the website. 356 guests have left a Google review; many more have walked through the door. None of that audience is captured into a marketable list.
Stand up a 30-second popup + footer signup + post-dining capture via OpenTable + Toast integration. Build the Email & SMS marketing engine on top. The Founders Club is a great VIP layer — the missing piece is the everyone-else channel.
Content Engagement Below Reach
117 posts published, 2,406 followers, average post engagement 3–20 likes. The top-performing reel landed 436 likes — a 20× lift. The platform rewards the content YAVA hasn’t been making enough of.
Shift the content ratio to 50% storytelling (wood-fired kitchen process, brewery behind-the-scenes, owner/chef vignettes) / 30% atmosphere / 20% promotion. Monthly content shoots at the location. Reel-led, paid amplification on the winners.
No Paid Acquisition Channel
No verifiable Meta or Google paid activity. A handful of boosted posts, but no structured campaign architecture. A 300-seat restaurant is depending entirely on organic word-of-mouth and press for sustained demand.
Launch hyperlocal Meta funnel within Forsyth County and 15-mile suburban ring: cold awareness video, retargeting on warm audiences, conversion campaigns to reservations and events. Layer in OpenTable paid placement and Google Local. Recommended ad budget: $2,000–$3,000/month to start.
Reviews — High Velocity, No System
~4 reviews per day is exceptional. But there’s no systematic solicitation flow, no in-platform response strategy, no sentiment dashboard tracking what guests are praising or complaining about. The signal is on the floor — nobody’s picking it up.
Deploy Sunday.com QR review program + post-dining OpenTable solicitation. Install our review-response platform with sentiment analysis. Monthly dispute review of low-star reviews. Target: 700+ Google reviews by month 6 at 4.7★ average.
Untappd Lag
Untappd score 3.87/5 across 55 ratings — meaningfully below the Google 4.6. Beer enthusiasts grade harder, but this is the audience segment that defines reputation inside the craft community and influences out-of-trade-area visitors.
Activate the brewery side of the brand intentionally. Co-promotion with the "Coming Together" beer launch (June 11). Brewer-led content. Beer-release email cadence. Influencer collaborations with local craft accounts to lift Untappd rating into the 4.0+ range.
Analytics & Attribution Gap
Fixing this is the precondition for fixing the past-vendor pattern: spend money, can’t tell if it worked, lose confidence. Install GA4, Meta Pixel, server-side events, and a monthly KPI dashboard tied to the marketing spend. Every dollar tracked. Every decision data-backed.
Squarespace gives surface-level analytics. No confirmed Pixel tracking, GA4 setup, or attribution layer. Past paid attempts produced no operating clarity — this is the root cause.
The System

Two Programs. One Goal.

Resto Experience runs two programs under one integrated execution model. We built both inside our own restaurant group — Rreal Tacos, twelve locations across Georgia and Florida — before we packaged them for other operators. Every service in both programs has been pressure-tested on real revenue.

The reason the integrated frame matters for YAVA specifically: you tried the fragmented version. Pre-opening you had MLA running PR, a press cycle that delivered Fox 5 and FSR coverage. Mid-build you had Grub Freaks on social, and stepped away because the back-and-forth created more work than running it yourself. The pattern is consistent across every operator we’ve worked with — the moment you become the orchestra conductor for four vendors in four rooms, marketing becomes a tax on your week. Either of our programs collapses that into one operating team running one calendar against one strategy. The content shot in Week 2 feeds the ad running in Week 4 feeds the email going out in Week 6. Same hands. Same plan.

How the two programs differ:

RestoLite is the right starting program for restaurants in YAVA’s exact stage — real product, growing audience, thin digital infrastructure, still calibrating revenue capacity. Seven services. Quarterly content shoots. Meta-only paid. Squarespace site optimized in place. Foundational local SEO. Designed to install the digital essentials in 90 days at a price point that doesn’t strain a Year-1 brewpub’s P&L.

Resto360 is the full operating partnership for restaurants ready for higher-intensity execution. Twelve services. Monthly content shoots. Meta + Google + OpenTable paid stack. Custom website redesign. Reputation & Review Management (Sunday.com QR + sentiment dashboard + 80+ directories). Email & SMS Marketing. Influencer & Creator Marketing. POS Optimization. Hospitality Consulting. The version that earns out at $200K+/month and unlocks the 1%-of-revenue performance partnership at $350–450K/month.

The 90-day plan in this proposal applies to both. The audit findings drive both. The case studies prove out both. What changes is the breadth and depth of services running — visible in the Scope of Services section (next) where every service card carries a badge showing whether it’s in both programs or Resto360-exclusive, and in the Investment section where the two pricing options sit side by side.

Proven portfolio
Across 57+ restaurants, our portfolio shows a median +74% monthly sales increase, a 6.2x average ROI, and over $110M in total revenue generated — documented across real client engagements, not projected. Results vary by market, concept, and starting point. The pattern is consistent: restaurants that invest in the digital foundation grow.
What We Do

Scope of Services

All twelve services available across the two programs. Each card carries a badge: Both Programs means the service is included in RestoLite and Resto360 (with the depth difference noted in the description); Resto360 Only means it’s exclusive to Resto360 (available as an add-on on RestoLite). Personalized to the YAVA situation.

Both Programs
Social Media Management
Active management of @yavaatl + Facebook. RestoLite: 1 Reel + 2 posts/week, 5 Stories/week. Resto360: 1 Reel + 2–3 posts/week, 5–7 Stories/week, plus TikTok cross-post. Goal in both: lift engagement out of the 3–20 likes/post zone toward the reel-driven reach the 436-like top post already proved.
Both Programs
Content Creation & Production
Professional content shoots at YAVA — wood-fired kitchen process, brewery behind-the-scenes, chef/brewer vignettes, brunch programming, food + beer hero shots. RestoLite: quarterly shoots, 8–10 assets per visit. Resto360: monthly shoots, 10–15 assets per visit. Deployed across organic, paid, web, and email.
Both Programs
Paid Ads & Campaigns
Structured Meta funnel (Forsyth County + 15-mile ring): cold awareness video — retargeting — conversion to reservations and events. Pixel + GA4 tracking. RestoLite: Meta only, 5–10 active creatives. Resto360: adds Google Local + branded search + OpenTable paid placement evaluation. Weekly creative optimization in both.
Both Programs
Graphic Design Services
Brand guidelines already in place — we apply them, don’t recreate them. RestoLite: 5 social flyers/week + 2 print/promo design requests per month. Resto360: unlimited social + unlimited print/promo (event flyers, menu inserts, beer release labels, table tents). Same design system across every guest touchpoint.
Both Programs
Website
RestoLite: optimize the existing Squarespace site — renames the /careers-1 reservations slug to /reservations in Week 1, embeds OpenTable on the homepage hero, adds email capture (popup + footer), QR code menu integrated, SEO-optimized + mobile-first. Unlimited updates within the existing structure. Resto360: full custom redesign — new platform, gift cards, online takeout ordering, indexed menu, fully conversion-led.
Both Programs
Local SEO & Digital Presence
RestoLite: On-page SEO, schema, NAP consistency, Google Business Profile build-out + weekly posts, 1 blog post/month targeting "Cumming brewery," "Forsyth County brunch," "Atlanta brewpub." Resto360: all of the above plus 80+ directory listing management, off-page authority building, and a deeper monthly content cadence.
Both Programs
Performance Tracking & Analytics
GA4 + Meta Pixel installed, conversion mapping for reservations and events. Monthly KPI dashboard: follower growth, ad-attributable reservations, web sessions, GBP actions. Monthly touch-base call. Resto360: adds server-side events, Toast/OpenTable conversion attribution, and email-attributable revenue tracking. The "did it work" question, answered with data every month.
Resto360 Only
Influencer & Creator Marketing
Micro-creator program targeting Atlanta-area food, craft beer, and family-dining audiences. We negotiate, manage briefs, and retain content ownership so winning videos can be repurposed into paid creative. Includes craft-beer specialists to lift Untappd reputation and OOM reach. Available as an add-on on RestoLite if you want to layer it in.
Resto360 Only
Email & SMS Marketing
The retention engine 356 reviews are asking for. Toast Marketing Suite + popup capture + OpenTable post-dining flow. Welcome series, brewery release cadence, events, brunch, Founders Club extension. Segmented by visit frequency and channel. Trackable revenue attribution. Available as a focused add-on on RestoLite once email capture is collecting volume.
Resto360 Only
Reputation & Review Management
Sunday.com QR review program at the table. Post-dining OpenTable solicitation. Review-response platform with sentiment analysis — GM responds to 1–3 star reviews via our platform; we handle 4–5 star + disputes. Monthly sentiment report. Target trajectory: 700+ Google reviews at 4.7–4.8☆ by month 6.
Resto360 Only
POS Optimization — Toast
Audit and optimize the Toast configuration: menu structure with photography uploads, modifier flows, online ordering setup, gift cards activation, Toast Marketing Suite integration. Streamlined back-of-house operations translate to better margin and faster service. Available as an add-on on RestoLite if you want it earlier.
Resto360 Only
Hospitality Consulting & Talent
Strategic consulting on positioning, event programming, pricing, calendar. Optional talent-acquisition support: QR code job-application landing pages, in-storefront recruitment flow, optimized application sequences. Use it as you need it — not every month, but it’s there.
Optional Add-On · +$500/mo
Third-Party Delivery Optimization
If/when YAVA activates Uber Eats, DoorDash, or Grubhub: strategic menu structure, keyword-optimized descriptions, promotional campaigns, in-app ad management. Includes access to our exclusive Uber Eats partnership rate: 20–22% commission vs. the standard 28–32%. Not active now — available when you choose to turn it on.
Optional Add-On · RestoHost AI
RestoHost AI — 24/7 Guest Engagement
AI-powered guest assistant deployed on the website and Instagram. Handles reservation requests, private event inquiries, brewery tour questions, hours, menu walkthroughs — 24/7, without staff involvement. Reduces lost leads during peak hours and after close. Live across Atlanta and Miami clients with measurable conversion lifts.
The Evidence

Proven Results

Two case studies that mirror the YAVA situation closely: a recently-opened concept with strong operational fundamentals and a need for structured digital execution. Both worked with us on full Resto360 partnerships.

Suwanee Social
Opening · Multi-experience entertainment & dining · Suburban Atlanta
Most Comparable

We engaged with Suwanee Social two months prior to opening. Pre-launch focus was building local audience, paid hyperlocal awareness, and the email database before doors opened. Opening month landed at ~$130,000 in revenue. By month three the Instagram followers had crossed 10,000 and monthly revenue was at $350,000–$380,000. Same suburban geography, similar audience profile, similar product complexity. The architecture worked.

$130K
Opening Month Revenue
Pre-launch demand fully primed by month-of-opening
$350-380K
Month 3 Monthly Revenue
Roughly 3x first-month run-rate inside 90 days
10K+
IG Followers by Month 3
Paid + organic + creator amplification working in sync
Why it applies here
YAVA opened three months ago without the pre-launch demand layer Suwanee had. The good news: the operational fundamentals are now stronger than Suwanee’s were on opening day. This is the same architecture, run from a stronger starting point.
Showdown Social
Just-Opened entertainment + dining · Alpharetta
Direct Parallel

Showdown Social spent several months optimizing operations before going heavy on demand — the same disciplined sequencing YAVA has been running. They just completed their grand opening last week. The structure of the engagement is exactly what we’re proposing for YAVA: ops first, then ramp the demand engine deliberately. They’re entering month one of the Resto360 amplification cycle right now.

Rreal Tacos
Multi-location fast-casual · Our own concept
Operating Proof

Resto Experience was born inside Rreal Tacos — twelve locations across Georgia and Florida that we own and operate. Every program we sell was first run on our own restaurants. Mature locations now operate at $700K+ per month, peak growth phases have hit +120% YoY. We started by spending 10–15% of revenue on marketing in the early years; as revenue scaled, that percentage compressed to ~2% while absolute dollars kept climbing. Marketing investment is meant to compound.

The Roadmap

90-Day Launch Plan

The plan respects two YAVA-specific realities you raised on the call: the kitchen has three weeks of operational optimization left, and the June 11 "Coming Together" beer launch is a natural inflection moment for the first paid push. We sequence accordingly — Week 1 is onboarding, Week 2 is strategy + pre-production, Weeks 3–5 the engine goes live, Weeks 6–8 the campaigns exit Meta’s learning phase and brunch programming takes the spotlight, Weeks 9–12 scale + 90-day review.

Items marked R360 are Resto360-only (or RestoLite add-on). Everything else runs in both programs.

1
Onboarding
Week 1 · Days 1–7
Kickoff workshop
90-min session with Praveen + Naveen. Revenue baseline, KPI alignment, success metrics defined, approval cadence agreed (thumbs-up / thumbs-down rhythm).
Asset & access transfer
Meta Business Manager + Ads accounts, Toast admin, OpenTable admin, Squarespace editor, GA4, GBP ownership, IG + FB access, current photo/video library.
Brand voice documented
Built from your existing brand book — we apply, not recreate. Tone-of-voice card, copy guardrails, hashtag set, emoji policy, response templates.
Digital state verification
/careers-1 slug confirmed, GBP attributes audited, IG/FB current state benchmarked, competitor scan (3–5 brewpubs within 15-mile ring) documented for positioning + opportunity gaps.
Tracking foundation installed
Meta Pixel + GA4 baseline events on Squarespace, conversion mapping for reservations, events inquiries, online ordering clicks. R360 adds server-side events + Toast/OpenTable revenue attribution.
Sunday.com ordered (R360)
QR review program ordered and printed materials in production, ready to deploy at the start of Week 3.
End of Week 1: you and Naveen know exactly who’s working on what, where every asset lives, and what the next 11 weeks look like in writing.
2
Strategy & Pre-Production
Week 2 · Days 8–14
Marketing Strategy Doc
Delivered. The 90-day operating plan in detail: monthly calendar, weekly cadence, channel-by-channel playbook, audience segments, content pillars (50% storytelling / 30% atmosphere / 20% promotion), measurement framework.
Shooting Plan
Delivered. Full shot list, mood board, scene blocking, staff coordination, equipment plan, shot-count targets per scene (wood-fired kitchen, brewery, brunch, owner/chef/brewer vignettes, food + beer hero shots).
Q3 content calendar
Outlined and pinned around June 11 "Coming Together" launch, Father’s Day, July 4 programming, brunch push, summer events pipeline.
Squarespace scope sheet
/careers-1/reservations rename plan, OpenTable hero-embed mockup, 30-second email-capture popup design, footer signup form, mobile-first review of every page.
Meta campaign architecture
3 campaign types (cold awareness, retargeting, conversion), audience segments documented, creative briefs for first 5–10 ad units written, budget allocation modeled. Learning-phase expectations set with you in writing: 7–14 days before optimization signals are statistically meaningful.
GBP optimization audit
Complete with prioritized fixes (photos, attributes, hours, services, posting cadence).
Email infrastructure (R360)
Toast Marketing Suite reactivated, list segmentation defined, welcome series + brunch + events flows drafted.
Design system applied
Brand book translated into social templates (Canva/Figma library) so design output is consistent from Day 15 onward.
End of Week 2: you have two deliverables in hand — the Marketing Strategy Doc and the Shooting Plan — and the web team has a green light to execute.
3
Activation — Web Live, Shoot Executed, Campaigns Enter Learning
Weeks 3–5 · Days 15–35
Squarespace LIVE
/reservations slug live, OpenTable embedded on homepage hero, email-capture popup deployed + footer signup form active, mobile spacing and CTA hierarchy cleaned up. Branding guidelines applied throughout.
First content shoot
3–4 hours on-site at YAVA, coordinated with kitchen + brewery + brunch staff. Following the Week 2 shooting plan exactly.
Edit & post-production
5–7 day turnaround for the first batch of 8–10 (RestoLite) or 10–15 (R360) deployable assets — reels, hero photos, story sequences, ad creative cuts.
Social cadence kicks off
1 Reel + 2 posts/week + 5 Stories/week. R360 adds TikTok cross-post. First reel deployed by end of Week 3. Story sequences for brewery, brunch, events.
Meta campaigns LAUNCHED
Entering 7–14 day Meta learning phase.
Cold awareness video, targeting Forsyth County + 15-mile suburban ring
Retargeting on warm audiences (site visitors, IG engagers, video viewers)
Conversion campaign to reservations + events inquiries
During learning phase we don’t touch ad sets — the algorithm needs the data window to optimize. We monitor without intervening.
June 11 launch wave
"Coming Together" beer launch anchored with paid amplification (cold + retargeting), organic social push (event + countdown stories), GBP post + event entry, email blast to current list, brewer-led video content.
Weekly design batch
5 social flyers/week (RestoLite) or unlimited (R360) — events, beer release, brunch teasers.
GBP weekly cadence
Active — food, beer, events rotating.
Welcome series LIVE (R360)
Every new email signup enters the brewery-story → events → reservation-CTA welcome flow.
4
Optimization & Brunch Push — Campaigns Exit Learning
Weeks 6–8 · Days 36–56
Meta exits learning
First actionable data window. Underperforming creatives killed, winners doubled. Audience refinements applied. CPM, CPC, CPR baselines documented for ongoing benchmarking.
Brunch programming push
Brunch-anchored reels, paid social shifted to brunch-specific creative, GBP weekly posts focused on brunch, email cadence ramps with brunch-weekly newsletter.
First SEO blog LIVE
"Best Brewpub in Cumming GA" or "Forsyth County Sunday Brunch Guide" or "Cumming Wood-Fired Kitchen" — targets reservation-intent search and ranks YAVA inside the local query inventory.
Second content shoot
Brunch + summer programming library refresh. Library now deep enough for ongoing iteration without monthly shoots.
Influencer activation (R360)
First micro-creator filmed at YAVA, video edited, content ownership retained by RE for paid repurposing.
Email & SMS full (R360)
Welcome series, events nurture, brewery release cadence, segmentation by visit frequency, post-dining follow-up — all running.
Sunday.com at velocity (R360)
QR review program live, review-response cadence stabilized (GM responds to 1–3 star, RE handles 4–5 star + disputes).
Mid-engagement check-in: 60-day data review with Praveen + Naveen, course-correction approvals.
5
Scale & 90-Day Review
Weeks 9–12 · Days 57–90
Paid creative library doubled
Structured A/B testing across hooks, opening frames, CTAs. Budget scaled into winning campaigns.
Engagement trajectory
Social engagement lift from the 3–20 likes/post baseline toward 50–150+ on reels (the Tomo / Suwanee pattern) as the algorithm trusts the account.
Email list target (R360)
1,000+ active subscribers by Week 12. Popup + footer signup volume tracked weekly.
Summer events marketed
Private dining, group bookings, brewery events, July 4 programming feeding the TripleSeat pipeline.
Sentiment insights (R360)
Top-mentioned menu items, server callouts, recurring praise/complaint themes passed to operations for menu and training decisions.
Custom website launched (R360)
Gift cards live, menu indexed, online ordering integrated.
90-day report delivered
Revenue attribution by channel, ad ROAS, email-attributable revenue, follower trajectory, review velocity, sentiment summary.
Q2 strategy review with Praveen + Naveen — what worked, what shifts for Q3, add-on activation decisions (Email & SMS, Reputation Mgmt if on RestoLite), Resto360 upgrade conversation when revenue/maturity triggers cross thresholds.
The Trajectory

Projected Growth Scenario

This is a foundation-building scenario informed by what comparable concepts (Suwanee Social, Showdown Social, Tomo) have delivered on Resto360. Growth depends on marketing investment, operational execution, and how the market responds to a brand that’s now showing up with intent. Modeled in horizons, not promises.

Horizon Focus What Gets Built Indicators to Watch
Months 1–3 Fix & activate Reservations fixed, CRM live, paid funnel running, social cadence at full ratio, June 11 launch executed, custom website kicked off Email list growth, ad-attributable reservations, follower velocity, sentiment trends
Months 3–6 Compound & scale Website launched, SEO indexed, influencer cadence locked, summer events pipeline marketed, second content library cycle Revenue YoY trajectory, paid ROAS, repeat-visit rate via Toast Marketing Suite, Untappd score
Months 6–12 Category leadership in Forsyth County Brand authority on local search, robust email/SMS retention engine, creator network active, performance partnership conversation opens at $350K+/mo trajectory Monthly revenue trend, channel mix, retention metric, readiness for 1%-of-revenue performance model
A note on pace
YAVA already has the hardest piece — product the market wants. The compounding doesn’t come from a campaign. It comes from twelve consecutive months of consistent execution. The job in year 1 is to make every month outperform the same month projected without us.
The Investment

Investment & The Path to Partnership

Two pricing options for the same audit. Both month-to-month with 30-day cancellation. Both anchored on the same 90-day plan and the same case-study trajectory. The difference is service depth, content cadence, and the breadth of the retention + reputation + influencer engine running on top.

The Foundation
RestoLite Program
$2,000
per month · flat retainer · 7 core services
month-to-month · 30-day cancellation
Program highlights
Social Media Management — Instagram & Facebook
Content Creation — Quarterly Shoots
Paid Ads & Campaigns — Meta
Graphic Design — 5 Flyers/Week + Print
Website redesign — SEO-optimized, QR code menu
On-Page SEO & Digital Presence
Performance Tracking & Monthly Review
Recommended ad budget: $1,000–$1,500/month to start. Influencer, Email/SMS, Reputation Management, POS Optimization, and Consulting available as add-ons.
The Full System
Resto360 Growth Program
$4,500
per month · flat retainer · 12 core services
month-to-month · 30-day cancellation
Program highlights
Social Media Management — IG, FB, TikTok
Monthly Content Shoots — Food + Brewery
Influencer & Creator Marketing
Paid Media — Meta + Google + OpenTable
Email & SMS Marketing (Toast)
Custom Website Redesign
Full Local SEO & 80+ Directories
Reputation & Review Management
Graphic Design — Unlimited
Performance Tracking & Analytics
POS Optimization — Toast
Hospitality Consulting & Talent
Recommended ad budget: $2,000–$3,000/month to start, scaling with revenue. Optional add-ons: Third-Party Delivery Optimization (+$500/mo), RestoHost AI.
The Long-Horizon Model
At Scale: 1% of Net Revenue Performance Partnership
When YAVA crosses $350,000–$450,000 per month in net revenue — the trajectory Suwanee Social hit by month three, the pace YAVA’s 300-seat capacity supports — the engagement can transition from the Resto360 flat to a 1% of net revenue performance partnership. Our agency fee grows with your revenue, our incentive aligns with your growth, the engagement becomes a true partnership rather than a fixed-cost service.

This is a conversation for month 9–15, not month 1. It exists because the model works at scale — we’re running it inside our own restaurant group right now — and you should know the long-term path before you ever need to walk it. Either RestoLite or Resto360 leads here eventually if the revenue earns it.
The marketing-as-% rule
Our benchmark from running Rreal Tacos: in early years we invested 10–15% of revenue in marketing. As revenue scaled, that percentage compressed to ~2% while absolute dollars kept climbing. RestoLite at current revenue scale is the disciplined entry; Resto360 is the right depth when the kitchen, brand, and capacity are all firing in sync. Marketing investment compounds with revenue — the decision is just which entry point fits today.
The Start

Next Steps

From signed agreement to first content shoot — here’s how we move.

01
Review the Audit & Proposal
Walk through this document plus the prospect audit at audits.restoexp.com/yava-kitchen-brewhouse. Mark anything that needs clarification or adjustment to fit the YAVA business reality.
02
Quick Follow-Up Call
30–45 minute call to answer questions, walk through ad-budget logic, adjust scope if needed, and confirm the engagement structure. You and your wife welcome on the call.
03
Service Agreement
Sign the Resto360 service agreement. Month-to-month, 30-day cancellation. Standard onboarding paperwork — no long-term contract lock-in.
04
Kickoff Workshop
90-minute kickoff with Praveen + Naveen. KPI alignment, content calendar, ad-account access, shoot scheduling, reservations slug rename + OpenTable embed approved before close of meeting.
05
First 30 Days
Foundation goes in: reservations fixed, email capture live, pixels firing, GBP optimized, first content shoot executed, Meta funnel launched, Sunday.com review program deployed.
06
Monthly Performance Review
Standing monthly call — numbers, plan, iterations. KPI dashboard built into the engagement. The "did it work" question, answered with data, every month.