Two programs. One audit. Pick the right starting point.

Table No. 2 is Detroit’s most theatrical fine dining concept — an experiential American restaurant in Greektown led by Executive Chef Omar Mitchell, a Black-owned operation built on 28 years of culinary leadership. The dining room runs on tableside spectacle: Bananas Foster flambéed at the table, a 42oz Prime Tomahawk carved beside you, Deconstructed Tiramisu, Arctic Glacier Ice Carving Coffee paired with A5 Wagyu, and a seven-course Chef’s Table. This is a menu engineered, almost by accident, for short-form video.

The credibility is already there. An estimated 4.3 stars across roughly 1,013 Google reviews, a Facebook page at 94% recommended across 978 reviews, real press from Hour Detroit, FOX 2, Tostada Magazine, the Detroit News, and Crain’s, and a chef with publicly stated Michelin aspirations. The Michelin Guide is actively scouting Detroit right now for its 2027 edition. The dining room is Michelin-caliber. The digital presence doesn’t know it yet.

What the audit found: an off-the-shelf website that doesn’t signal fine-dining ambition, no press section, social media that doesn’t reflect the level of the room, and a guest database (OpenTable + SpotOn) being collected at every cover but never activated. Add the Greektown construction headwind compressing foot traffic since 2025, and the case for a deliberate digital strategy becomes urgent, not optional.

That’s the gap this proposal addresses — the distance between a Michelin-caliber dining room and a digital presence that doesn’t yet match it.

Our analysis of Table No. 2’s digital presence scored the restaurant 23/45 (Mid maturity) — a profile with solid fundamentals (Branding 3/5, Website 3/5, SEO 3/5, Reviews 3/5) held back by the channels that turn a great dining room into a discoverable, repeatable one (Social 2/5, Paid 2/5, CRM 2/5, Analytics 2/5). The bottleneck isn’t the food. It’s the infrastructure that signals the experience and compounds the guests it already earns.

Three findings define the opportunity:

The digital presence doesn’t match the Michelin moment. Tableside theater, a Chef’s Table, 28 years of culinary leadership, real press — and an off-the-shelf website with no press section to show any of it. With inspectors actively scouting Detroit for the 2027 guide, the gap between dining-room reality and digital perception is the single most urgent thing to close.

Detroit’s most dramatic menu is largely unfilmed. The Bananas Foster, the Tomahawk carving, the Arctic Ice Carving Coffee with A5 Wagyu — every one of these is a short video built to travel. Instagram cadence suggests they’re not being captured consistently, and competitors like The Apparatus Room and Prism are filling that visual vacuum. Table No. 2 has the better story; it’s just not being told.

The guest database is being collected, not activated. OpenTable and SpotOn capture reservation data at every cover. There’s no confirmed post-visit email flow, no loyalty or VIP program, no birthday/anniversary re-engagement. At $120–180 a cover, a single returning guest over four visits is worth $600–1,000. The infrastructure exists; the activation doesn’t.

We’re proposing two paths against the same audit. Both start with the same 90-day priorities — build the Michelin-era narrative into the site, start the tableside content flywheel, activate the reservation database, and launch a structured Meta funnel as a counter to the construction headwind. Both run under one integrated team. They differ in service depth, content cadence, and the breadth of the retention + reputation + influencer stack layered on top.

RestoLite ($2,000/month) is the streamlined foundation — seven core services scoped to the essentials Table No. 2 needs to start signaling fine-dining credibility. A new, conversion-led website that finally signals the room. Quarterly content direction. Foundational on-page SEO and GBP. Meta-only paid. Built to be financially disciplined while protecting cash flow through the construction period, with a clear upgrade path to Resto360.

Resto360 ($4,500/month) is the full system — twelve services including Influencer & Creator Marketing, Email & SMS, Reputation & Review Management (sentiment dashboard + 80+ directories), Hospitality Consulting & POS Optimization. Monthly content cadence. Full Meta + Google + OpenTable paid stack. The version built to close the Michelin gap before the window closes.

You’ll see both options laid out side by side in the Investment section. The 90-day plan, the case studies, the projected growth scenario, and the audit-grounded narrative apply to both — what changes is the depth of execution per service. For where Table No. 2 sits today, the Core Seven of RestoLite is the natural place to start; Resto360 is the same engine at full depth, there when you decide to push the Michelin window harder.

Detroit’s fine-dining scene is having a moment, and the timing is the whole story. The Michelin Guide confirmed in 2026 that inspectors are actively visiting Detroit restaurants for the 2027 edition — the first time the city has been in serious contention. Inspectors, journalists, and high-spend diners all research online reputation before and after a visit. A thin digital presence risks being overlooked even when the dining-room experience is exceptional. This is a six-month window that doesn’t come twice.

The experiential fine-dining lane in Greektown is narrow and defensible. Few Detroit restaurants combine tableside theater, a Chef’s Table, A5 Wagyu, and a 28-year culinary leader the way Table No. 2 does. The differentiator is real and visible — it simply isn’t being documented or distributed. Competitors with weaker rooms but stronger content machines are capturing the search and social attention that should belong here.

Underneath the opportunity is a headwind that sharpens it: Greektown construction has been compressing foot traffic since 2025. When walk-in volume softens, digital acquisition stops being optional and becomes the recovery mechanism — paid local awareness, special-occasion and anniversary targeting, reservation-driven campaigns, and a private-dining push to fill the calendar. Without it, a temporary traffic dip becomes a structural one.

Seven signals emerged from the audit and the live verification of the site, social, and review surfaces. Each one is a specific lever the program is built to move in the first 90 days. Where a fix lives only in the deeper program, it’s noted.

Resto Experience runs two programs under one integrated execution model. We built both inside our own restaurant group — Rreal Tacos, twelve locations across Georgia and Florida — before we packaged them for other operators. Every service in both programs has been pressure-tested on real revenue.

The reason the integrated frame matters for Table No. 2 specifically: a fine-dining brand can’t afford fragmented marketing during a Michelin window. The press cycle, the social presence, the reservation funnel, and the reputation surface all have to tell one coherent, elevated story — the moment they’re run by four disconnected vendors, the brand reads as inconsistent to exactly the inspectors and journalists researching it. Either of our programs collapses that into one operating team running one calendar against one strategy. The tableside content shot in Week 3 feeds the ad in Week 5 feeds the email in Week 6. Same hands. Same plan.

How the two programs differ:

RestoLite is the right starting program for a restaurant that needs to look the part fast without over-committing during a soft-traffic stretch. Seven services. Quarterly content direction. Meta-only paid. A new website — press bar, Chef’s Table page, Michelin narrative, reservation flow. Foundational local SEO and GBP. Designed to install the digital essentials in 90 days at a price point that protects cash flow through the construction period.

Resto360 is the full operating partnership built to close the Michelin gap decisively. Twelve services. Monthly content cadence. Meta + Google + OpenTable paid stack. Custom fine-dining website. Reputation & Review Management (sentiment dashboard + 80+ directories) to close the Yelp gap. Email & SMS to activate the OpenTable/SpotOn database. Influencer & Creator Marketing across Detroit food media. SpotOn POS optimization. Hospitality Consulting. The version where every service compounds against the others.

The 90-day plan in this proposal applies to both. The audit findings drive both. The case studies prove out both. What changes is the breadth and depth of services running — visible in the Scope of Services section (next) where every service card carries a badge showing whether it’s in both programs or Resto360-exclusive, and in the Investment section where the two pricing options sit side by side.

The program comes in two clearly separate layers, so the choice stays simple. The Core Seven are the foundation — the complete RestoLite scope, and the base every Resto360 engagement starts from. The Resto360 Expansion adds five more services on top when the revenue and the moment justify the higher intensity. Each is personalized to Table No. 2.

The Core Seven — the RestoLite Foundation

Everything Table No. 2 needs to start signaling fine-dining credibility and converting demand. Included in full under RestoLite — and the base layer of Resto360.

The Resto360 Expansion — Five Services When You Scale Up

These layer on top of the Core Seven in the full Resto360 program. Each is also available individually as a RestoLite add-on — so Table No. 2 can start lean and add only what it needs, when it needs it.

Two case studies that mirror the Table No. 2 situation closely: premium, reservation-driven concepts where structured digital execution compounded into sustained, measurable growth. Both ran full Resto360 partnerships.

The plan is sequenced around the two realities that make Table No. 2 urgent: the Michelin window is open now, and the Greektown construction headwind makes digital acquisition the recovery mechanism. Week 1 is onboarding, Week 2 is strategy + pre-production, Weeks 3–5 the engine goes live, Weeks 6–8 the campaigns exit Meta’s learning phase and the private-dining push takes the spotlight, Weeks 9–12 scale + 90-day review.

Items marked R360 are Resto360-only (or RestoLite add-on). Everything else runs in both programs.

This is a foundation-building scenario informed by what comparable concepts (Tomo, Corazón by Baires) have delivered on Resto360. Growth depends on marketing investment, operational execution, and how the market responds to a brand that’s finally showing up online the way the dining room deserves. Modeled in horizons, not promises.

Two pricing options for the same audit. Both month-to-month with 30-day cancellation. Both anchored on the same 90-day plan and the same case-study trajectory. The difference is service depth, content cadence, and the breadth of the retention + reputation + influencer engine running on top.

From signed agreement to first content shoot — here’s how we move.