Digital Growth Strategy · Resto360 · Bonita Springs, Florida
Three revenue streams. One engine to grow them.
Rooftop at Riverside does roughly $1.4M a year at the bar, with four food trucks and a private-events business on top — and $1,000 a month in ads that nobody can explain. Peak season starts in December. This is the plan to walk into it with every dollar accounted for.
Rooftop at Riverside is what happens when two operators spend six years working with a city to build something that didn't exist. Jim and Chris acquired the parcel directly across from Riverside Park — the band shell in downtown Bonita Springs — and turned it into a food truck park with a rooftop bar on top. It opened in January 2024.
The model is unusual and it's smart. Four food trucks — seafood, Mexican, butcher-style meat, and Jamaican — operate on a revenue-share arrangement, with every truck required to run on Toast, so the venue sees the sales. The bar owns the beverage program outright: roughly $1.4M in bar revenue last year, with a stated goal of at least doubling it. On top of that sits a growing private and corporate events business, and a weekly calendar — bingo, Latin night, Love Island watch parties, football — that keeps the place busy well beyond a normal bar rhythm.
What the venue doesn't have is a marketing operation that matches its complexity. Three distinct revenue streams, a multi-event week, and a hard seasonal curve are being served by an agency that reports numbers nobody can interpret and $1,000 a month in ad spend nobody can account for. That's the gap this proposal closes.
$1.4M
Bar Revenue, Last Year
Beverage only, owned by the venue — with a goal to at least double it
3
Revenue Streams
Food truck revenue share · bar & beverage · private and corporate events
Dec–Apr
Peak Season
The window everything is built around — and it starts in roughly four months
“We get a report with all the right labels on it. What we don't get is anyone telling us what it means, whether it's good, or what we should do about it.”
The reporting gap, as described on our July 28 call
02
The Opportunity
Executive Summary
This proposal is built from our July 28 conversation with Jim, Chris and Thomas, plus our own review of the venue's public digital footprint. It replaces the earlier draft, which was written before we had the operating detail directly from ownership.
The core finding is straightforward: Rooftop at Riverside is a three-revenue-stream business being marketed as if it were one. Food truck revenue share, bar and beverage, and private/corporate events each have a different buyer, a different decision window, and a different message — and today they're all served by the same undifferentiated social posting. Meanwhile $1,000 a month goes into ads that nobody can tie to a single cover or dollar.
There's also a clock on this. Peak season runs December through April. Everything we'd build — the content engine, the paid infrastructure, the events funnel, the tracking — takes roughly 90 days to stand up properly. Starting now means walking into the highest-revenue months of the year with the machine already running, rather than building it while the season is happening.
01
Accountable Spend
Every dollar tied to covers and revenue through Toast, Meta, Google and OpenTable — with someone who explains it.
02
Three Verticals, Three Strategies
Trucks, bar and private events each get their own campaigns, creative and measurement.
03
Season-Ready by December
A 90-day build timed to land before the December–April window opens.
The One-Line Thesis
You don't have a traffic problem — downtown Bonita Springs draws 25,000 to 30,000 people for a single Fourth of July. You have an attribution and activation problem: no way to know what works, and no engine pointed at the two verticals with the most room to grow.
03
The Market
Market Opportunity
Downtown Bonita Springs is in the middle of a public-investment cycle that most operators would pay to be positioned for — and Rooftop at Riverside already owns the corner.
The city has put real money into the blocks around you: a library one block away, a splash pad directly across the street, an AstroTurf renovation at Riverside Park, and 120 new residential units with commercial and office space a block away, expected to complete in 2027. That's not speculative growth — it's committed density arriving on your doorstep, and it will change the daily foot traffic profile of the entire district.
The event traffic is already proven. The Fourth of July — parade, laser show, fireworks — drew an estimated 25,000 to 30,000 people into downtown. The band shell across the street programs the park regularly. The audience is arriving; the question is whether they know Rooftop is there, what's on tonight, and that they can book the space for their company's holiday party.
The competitive reality is favorable too. A rooftop bar over a curated four-truck food park is a genuinely differentiated concept in this market — most venues offer a bar or a restaurant, not a rotating food hall with a view and a weekly event calendar. The concept is distinctive. The distribution is generic.
The Timing Argument
Peak season is December through April. Building the engine now means it's compounding through your best four months instead of being assembled during them — and the residential density landing in 2027 rewards whoever owns local search and social presence first.
04
The Gaps
Growth Signals
Seven signals from our July 28 conversation with ownership and our review of the venue's digital footprint. Each pairs what we observed with the specific work that answers it.
Ad Spend Without Interpretation
Observation: $1,000 a month is going into paid ads and neither Chris nor Jim can say what it's buying. The current agency delivers a report with the standard labels on it — but no interpretation, no benchmarking, and no clear read on whether the investment is working.
Opportunity: A report built on API connections to Toast, OpenTable, Meta and Google, delivered by a dedicated customer success manager who walks you through it — monthly, and weekly through the first 30 to 60 days. Every section says what's working, what isn't, and what we're changing.
Private & Corporate Events Unbuilt
Observation: Private and corporate bookings are named as a primary growth path toward doubling bar revenue — but there's no dedicated demand generation behind them. No campaign, no landing path, no lead capture, no follow-up sequence. Inbound only.
Opportunity: Events becomes its own vertical with its own paid campaigns targeting corporate and social planners, a dedicated booking page, structured lead capture, and a nurture sequence — with inquiries tracked from first click to signed event.
A Multi-Event Week With No Marketing System
Observation: Bingo, Latin night, Love Island watch parties, football — multiple events every week, several running simultaneously, often needing promotion on short notice. Both digital assets and in-house print are required, and the current setup doesn't move at that speed.
Opportunity: A repeatable event-marketing system: templated design so recurring events don't get rebuilt from scratch, published lead times so promotion starts early enough to matter, print-ready files for in-house materials, and a daily group chat with your account manager for genuine short-notice turnarounds.
Seasonality Concentration
Observation: Peak season is December through April. Summer and shoulder months drop off significantly, and the park was closed roughly six months in each of the past two years for renovations — meaning there hasn't yet been a full, uninterrupted year of consistent marketing.
Opportunity: Build in the shoulder, harvest in the peak. The 90-day plan is sequenced to have content, paid infrastructure and the events funnel fully operational before December, then a distinct shoulder-season strategy (locals, events, corporate holiday bookings) so summer isn't dead air.
Split-Revenue Attribution Blind Spot
Observation: The bar owns beverage sales; the trucks own food sales through a revenue-share tracked in Toast. That structure makes conventional ROI math misleading — and walk-in attribution is a genuine industry-wide blind spot, not something any agency solves perfectly.
Opportunity: We use a blended average ticket across all spend at the venue as the baseline, tie what we can to OpenTable reservations and Toast covers, and assign directional value to Google Maps direction-requests where hard conversion tracking doesn't exist. We track revenue and covers together, because revenue up without covers up is price, not growth. We'll show you the method, not just the number.
Owned Channels Dormant
Observation: Toast is already capturing guest data across every truck and the bar — and none of it is being worked. There's no email or SMS program re-engaging people who've already been to the venue.
Opportunity: Email and SMS built inside Toast: segmented by recency and behavior, sequenced around the event calendar and the season, and attributed back to in-venue spend. For a venue with this much repeat potential, it's the cheapest revenue available.
Local Discovery Ahead of the Density
Observation: Downtown Bonita Springs is adding a library, a splash pad, park renovations and 120 residential units by 2027. Local search presence built now compounds as that density arrives — and discovery increasingly happens through AI answers, not just the classic search bar.
Opportunity: Full Google Business Profile optimization plus on-page SEO and structured data, targeted at ranking in the top three for local intent — on Google, and in the AI answers people now get from Gemini and ChatGPT when they ask where to go in Bonita Springs.
05
The System
The Resto360 Growth Program
Resto Experience is a team of roughly 70 people managing around 70 active accounts, with more than 100 worked to date. But the part that matters most is this: we own Rreal Tacos, a fast-casual brand with 13 locations across Atlanta, now expanding into Tampa. Every tactic in this proposal was tested on our own operation, with our own money, before it was ever offered to a client. When we say a play works, we mean we've run it on our own P&L.
Resto360 activates every service simultaneously — brand identity, web, content, social, paid media on Meta and Google, email and SMS, SEO, influencer partnerships and performance reporting — because disconnected tactics fail in predictable ways. A strong social strategy leaks conversions into a website that's hard to navigate. Influencer content that isn't contracted properly can't be repurposed into paid. The value is in the connections between the pieces, not the pieces themselves.
Across accounts where the full program has been implemented, the blended average result is roughly 30% year-over-year revenue growth. That varies by location and operating conditions — a seasonal venue in a growing downtown behaves differently than a mature urban restaurant — but it's the honest center of our range.
Lead Times & Turnaround
You asked specifically how far ahead we need to know about an event, and how fast we move once you send us what we need. Here's the working agreement:
Type of Work
Lead Time We Need
What We Deliver
Recurring weekly events (bingo, Latin night, football)
Calendar locked monthly in advance
Templated assets built once, refreshed weekly. Promotion begins 5–7 days out.
One-off / special events
1–2 weeks
Full push: flyer design, organic and paid social, Stories countdown, email/SMS blast, print-ready in-house materials.
Major seasonal moments (holidays, park-scale events)
3–4 weeks preferred
Full campaign built around the event, including the corporate and private-booking angle. More runway means more paid reach — but 1–2 weeks still works.
Short-notice requests
Same week
Organic story assets and a single flyer within 24–48 hours, provided details are in the group chat.
Standard design turnaround (once we have your details)
—
48 hours for social and digital; 48–72 hours for print-ready files.
On ticketed events: we don't manage ticketing platforms directly — you set the event up on EventBrite or whichever platform you prefer, send us the link, and we build the flyer and every creative asset around it and run the full promotional push to drive ticket sales. You own the ticketing logistics; we own getting people to the page.
Communication runs through a daily group chat connecting your account manager directly with whoever is on-site — not a ticket queue. That's what makes the short-notice turnarounds actually possible.
Everything runs month-to-month with 30 days' notice. We don't lock venues into annual agreements, and every asset we produce — content, influencer footage under contract, the website, design files — is owned outright by you.
Proven Portfolio
57+ restaurants served. $110M+ in revenue generated. 84% client retention. Our portfolio median is +74% in monthly sales growth — documented across real client engagements, not projected. Results vary by market, concept, and starting point. But the pattern is consistent: operators who run the full system grow.
06
What We Do
Scope of Services
Twelve services, one team, one strategy — scoped to a venue with three revenue streams, a weekly event calendar and a hard seasonal curve.
Paid Media — Meta & Google
The channel that's currently $1,000 a month of guesswork. We run three separate campaign structures — one per revenue vertical: food-truck-and-bar traffic, weekly events, and private/corporate bookings. Each gets its own audience, creative and budget line, geo-targeted around Bonita Springs and the surrounding Gulf Coast communities, with spend reallocated monthly on actual cost-per-result. It's also how we'd build the “NFC North HQ of Bonita Springs” idea into something real: a branded identity for the concept, a game-day content series, and geo-targeted campaigns aimed at transplanted Packers, Lions, Bears and Vikings fans — pushed hard on paid early to establish the reputation, then carried by organic once it catches.
Performance Tracking & Analytics
The direct answer to “we can't tell what our marketing does.” A report built on API connections to Toast, OpenTable, Meta and Google, consolidated into an executive summary with section-by-section breakdowns. You get a dedicated Customer Success Manager and a Project Manager as your direct contacts, plus a weekly content calendar you approve before anything goes live. Your CSM reviews the report with you monthly — weekly through the first 30 to 60 days — naming what's performing, what isn't, and what changes next. We track revenue and covers together, so growth is never confused with price.
Email & SMS Marketing
Built inside the Toast data you're already collecting across the bar and all four trucks. Segmented by recency and behavior, then sequenced against the event calendar and the season — tonight's Latin night to locals, holiday party booking to corporate contacts, a win-back before peak season. Typically 2–4 campaigns a month depending on what's on the calendar, plus an automated welcome flow so anyone who joins the list hears from you immediately — the single biggest lever for turning a new signup into a repeat visit. Revenue attributed back to campaigns wherever the POS allows.
Graphic Design Services
No limit on design output. Built for your event cadence, not a monthly poster quota: templated systems for recurring events so Fiesta Latina and football night don't get rebuilt from scratch every week, plus unlimited one-off campaign creative, and print-ready files for the materials you run in-house — table tents, signage, band and event flyers. You send details by email or WhatsApp straight to your account owner; we return digital and print-ready versions with a round of revisions. Everything is made in-house by real designers — no AI-generated flyers.
Social Media Management
The cadence a multi-event venue actually needs: daily Instagram and Facebook Stories carrying tonight's specials and events, three Reels a week for reach beyond your following, and periodic static and carousel posts. Stories do the daily work; Reels do the brand-building. Community management on comments and DMs, with event and private-booking inquiries routed to your team same-day.
Content Creation & Production
On-site shoots are scheduled to what the business actually needs — not a fixed monthly calendar: a new menu launch, a seasonal push, a big event weekend. Two modes, whichever fits: we bring our own photographers and videographers, or we source and direct a vetted Gulf Coast creator we manage end to end. Drone included where it earns its place — for a rooftop venue and days like the Fourth of July, aerial is a no-brainer. Between shoots, your staff captures on their phones to our direction and shot lists, and we edit and produce it into polished, on-brand content — so the feed stays fresh even in the weeks we're not physically there.
Website Design & Development
A site built to convert the three things people actually arrive looking for: what's on tonight, what the trucks are serving, and how to book the space. A live event calendar, a real private-events inquiry path, and the technical SEO foundation to rank locally. Website updates are unlimited — menu changes, hours, a new event, anything — you tell us, we handle it. Built custom and owned outright by you.
Local SEO & Digital Presence
Full Google Business Profile optimization and ongoing management — hours, attributes, photos, event posts, Q&A — plus on-page SEO and structured data. The goal is ranking in the top three for local intent in Bonita Springs, including the AI answers people increasingly rely on from Gemini and ChatGPT. It's the same discipline that keeps us ranking for “restaurant marketing agencies.”
Influencer Marketing
We've built creator rosters in Atlanta and Miami and are developing one in Tampa. Every candidate is run through third-party audience verification — we've seen large followings that were mostly bots or in the wrong geography entirely. Every partnership is contracted so you own the content, which means one shoot feeds organic, paid and TikTok with no additional rights or cost.
Reputation & Review Management
We monitor your Google reviews daily, and run a structured flow that turns satisfied guests into recent reviews — velocity and recency do disproportionate work in local discovery. On negative reviews, our honest recommendation is that you respond directly: you're closest to the situation and know the context. If you'd rather we handle it, we draft, you approve, we post — and anything sensitive follows an escalation protocol agreed with you up front.
POS Optimization
Toast is already the backbone of your revenue-share arrangement with the trucks. We make sure it's configured for what marketing depends on: clean daypart and event-night reporting, guest-data capture, blended-ticket visibility across bar and truck sales, and the reporting hooks that let campaign performance tie back to actual covers.
Hospitality Consulting & Talent
We're operators, and it comes with the engagement. Staffing a bar for a paid-driven event night, building a repeatable sales process for private bookings, sequencing a shoulder-season calendar that keeps the place alive in August — where marketing pressure meets the floor, we work it with you rather than sending traffic at an unresolved problem.
Optional Add-On · RestoHost AI
RestoHost AI — 24/7 Guest Engagement
An AI phone and web assistant that answers inbound calls instantly — hours, tonight's event, and critically, private and corporate booking inquiries — 24/7, without pulling anyone off the bar. It logs missed-call volume against recovered revenue. For a venue building an events business, the inquiry that goes to voicemail on a busy Friday is the most expensive call you can miss.
Optional Add-On · Not a priority today
Third-Party Delivery Optimization
We manage Uber Eats, DoorDash and Grubhub as revenue channels — menu structure, item mix, promo efficiency, in-app advertising. We're flagging it as low priority for you, and want to be straight about why: the trucks own their food sales, so delivery economics sit with them rather than the venue. It becomes relevant only if food ever comes in-house. Listed here for completeness, not because we think you should buy it.
07
The Evidence
Proven Results
Three engagements chosen because each maps onto a piece of your situation: a bar-and-social venue built from scratch, a Florida independent with documented ROI, and a great room whose demand had to be manufactured.
Suwanee Social
Bar & social venue · event-driven concept · built from zero
Most Comparable
Situation. A bar-and-social concept opening cold — no audience, no following, no search presence — in a market that had to be taught the venue existed. The closest analogue we have to a young, event-driven venue that needs both awareness and a reason to come back.
Strategy. Full Resto360 from pre-opening: a content engine built before the doors opened, paid media geo-targeted to the surrounding communities, an event calendar promoted as the core product, and owned channels captured from day one.
Result. Instagram from 0 to 10,500 followers, and revenue from $185K in month one to $338K by month three — a +83% climb in ninety days, with +56% month-over-month in month two.
+83%
Revenue, Month 1 → 3
$185K to $338K in ninety days
10.5K
Instagram Followers
Built from zero
+56%
Month-Over-Month
Peak monthly acceleration
Why This One Matters for Rooftop
Suwanee is the proof that a social venue's calendar is a marketing product, not an operational detail. Events promoted properly build both the night's revenue and the audience you sell to next month.
Corazon by Baires
Florida independent · documented return on spend
ROI Proof
Situation. An established Florida venue with a strong product, a loyal base, and no structured acquisition system behind it — and ownership that wanted the numbers to defend the investment.
Strategy. Full Resto360 with paid media at the center and tracking on every path, at roughly $9,000 a month in marketing investment, measured monthly against incremental revenue and reservations.
Result. January net sales up +95% year over year ($283K to $552K), reservations +85%, on a documented 2,658% ROI — $27,000 invested producing $744,545 in incremental revenue.
2,658%
Marketing ROI
$27.58 back for every $1
+95%
Net Sales, January YoY
$283,081 → $552,442
+85%
Reservations YoY
3,357 → 6,206 covers
This is the answer to the question Chris asked directly: what does the return actually look like, and how do you know? Same state, same reporting method, numbers we can walk through line by line.
Zócalo
Strong venue · demand built from near zero
Demand Engine
Situation. A great room with a nearly dormant booking channel — roughly 400 covers a month against a space capable of far more. The demand existed in the market; nothing was structured to capture it.
Strategy. Every channel pointed at a single conversion objective, with tracking from first impression to seated cover.
Result. Ten consecutive months of triple-digit year-over-year sales growth, and monthly covers up by an order of magnitude.
+96–161%
Net Sales YoY
Every month across a 10-month window
6,423
Peak Monthly Covers
Up from ~400 the prior year
10
Consecutive Growth Months
No month of contraction
08
The Roadmap
90-Day Launch Plan
The plan is sequenced against your calendar, not ours. Starting now, the engine is fully operational before the December–April peak opens — which is the entire point of starting in the shoulder season.
1
Instrumentation & Foundation
Weeks 1–2 · Make Spend Accountable
API connections established: Toast, OpenTable, Meta, Google — the reporting backbone
GA4 and Meta Pixel installed and validated; blended-ticket baseline defined across bar and truck revenue
Dedicated customer success manager assigned; daily group chat opened with your on-site point of contact
Audit of the existing $1,000/mo ad spend — what it's been buying, and what it should be
Google Business Profile audit; website and technical SEO baseline
Event calendar mapped through peak season; lead times agreed and locked into a shared calendar
2
Content Engine & Event System
Weeks 3–6 · Build the Assets
First on-site production — rooftop at sunset, trucks at service, a live event night, the space set for a private booking (scheduled to need, not a fixed monthly slot; quoted and approved in advance)
Social cadence live: daily Stories, three Reels a week, periodic static and carousel
Templated design system built for recurring events; print-ready files flowing for in-house materials
Google Business Profile optimized; on-page SEO and structured data deployed
Toast email/SMS segmentation built; first campaigns sequenced against the event calendar
Website work begins — live event calendar and private-events inquiry path
3
Three-Vertical Paid Launch
Weeks 7–10 · Turn On Demand
Three campaign structures live: venue traffic (bar + trucks), weekly events, and private/corporate bookings
NFC North HQ launch — branded identity, game-day content series and geo-targeted paid, timed to the opening weeks of football season
Corporate holiday-party campaign launches — timed to the booking window, ahead of the season
Private-events landing page live with structured lead capture and full attribution
Influencer partnerships launch with audience-verified Gulf Coast creators, content contracted to you
Review generation and response cadence running
First full monthly performance review with your CSM — weekly check-ins continue through day 60
4
Peak-Season Readiness
Weeks 11–13 · Walk Into December Armed
Budget reallocated across the three verticals on actual cost-per-result
Peak-season calendar fully built and pre-promoted; assets staged in advance
Corporate and private bookings pipeline measured — inquiries, conversion rate, revenue per event
Shoulder-season strategy defined for the following summer, so the quiet months have a plan
90-day review against baseline, and the peak-season roadmap built with you
09
The Trajectory
Projected Growth Scenario
What follows is a scenario, not a forecast or a guarantee. Growth depends on sustained investment, execution on the floor, the season, and market conditions none of us control. What we commit to is the sequence, the discipline and the measurement — and, given the reporting gap you've been living with, showing you the read at every stage.
For the first time, a clear read on what every marketing dollar is doing. Event nights measurably better attended. The private-events pipeline producing tracked inquiries instead of occasional inbound.
Months 3–6 Peak season opens
Paid optimized on real cost-per-result, email/SMS compounding, review velocity building, calendar pre-promoted
Peak season entered with the machine already running rather than being assembled. Corporate and private bookings converting through a real funnel. Bar revenue and covers rising together, tracked side by side.
Months 6–12 Through peak into shoulder
Compounding across SEO authority, review base, retargeting pools, owned database and creative library
Channels reinforcing each other, cost per acquisition falling as organic and owned carry more load — and a shoulder season with an actual plan behind it instead of a drop-off.
An Honest Note on Measurement
Walk-in attribution is an industry-wide blind spot — nobody solves it perfectly, and anyone claiming otherwise is overselling. What we do is tie what's tieable, use a blended average ticket across bar and truck revenue for the rest, and show you the methodology so you can judge the number rather than take it on faith. That transparency is precisely what's been missing.
10
The Investment
Investment & The Path to Partnership
Where We Start
Resto360 — Flat Retainer
$4,500
per month · all 12 services · month-to-month, 30-day notice
What's included
All 12 services, activated simultaneously — no phased rollout
Three campaign structures: venue traffic, weekly events, private/corporate
Dedicated customer success manager + daily group chat
API-connected reporting across Toast, OpenTable, Meta and Google
On-site content production, digital and print-ready event materials
Every asset owned by you · month-to-month · 30-day notice
$4,500/month covers the full program. There's no tiering and no phased activation — all twelve services start together, because the value is in how they connect. Month-to-month with 30 days' notice; we don't use contracts to keep venues.
On total marketing investment. Our recommendation is 5–6% of net sales, inclusive of both the agency fee and ad spend. For context on why that's a real number and not a stretch: Rreal Tacos invested 10–15% of revenue during its growth phase, and now spends roughly 2% across thirteen locations because the volume carries it. You're in the growth phase, not the volume phase.
Working from the $1.4M in bar revenue you shared, 5–6% lands at roughly $6,000–$7,000 a month all-in — the $4,500 fee plus approximately $1,500–$2,500 in working media. If we measure against total venue revenue including the truck revenue share, that base is higher and the media number scales with it; we'd set the exact figure together once we've confirmed which base you want to budget against. Media is billed directly to you and never marked up.
Content production — how the costs work. As we covered by email, on-site production is handled separately from the monthly fee, because it means physically getting a crew to Bonita Springs. Here's exactly how it breaks down:
Strategy, shot lists, art direction, editing, production & delivery
Included in the $4,500
Content your staff captures between shoots (to our direction)
Included — we edit and produce it
Vetted Gulf Coast creator we brief and direct
At cost — quoted per shoot
Our own crew on-site (travel + production)
At cost — quoted per shoot
Drone or specialist for a major event day
At cost — quoted in advance
Nothing is marked up, and nothing gets booked without your approval — every shoot is quoted before it happens, and you choose the mode that fits the moment. Shoots are scheduled to what the business needs (a menu launch, a season opener, a signature event), not to a fixed monthly calendar. Direction and editing are always ours; every asset is owned by you.
A candid word on the current $1,000. That spend is too low to move a venue with three revenue streams and a weekly event calendar — but we understand completely why it hasn't been increased. You can't justify raising a budget you can't measure. Fix the measurement first, and the budget conversation answers itself.
ROI Perspective
Across accounts running the full program, the blended average is roughly 30% year-over-year revenue growth. On $1.4M in bar revenue alone, that's about $420,000 — against a total annual investment in the range of $72,000–$84,000. We're not promising that number, and it varies by venue and season. We're pointing out that the arithmetic on your own figures leaves a wide margin, and that this time you'll be able to see exactly which part of it we earned.
11
What Happens Next
Next Steps
If this reads right, here's how we start — and the timeline that gets the engine running before December.
01
Review Together
Read it with Jim, Chris and Thomas. Push back on anything that doesn't match how the venue actually runs — this draft is built on your operating detail, and we'd rather correct it than defend it.
02
Confirm the Investment Base
Decide whether we budget the 5–6% against bar revenue or total venue revenue including the truck share. That single answer sets the working media number.
03
Simple Agreement
$4,500/month, month-to-month, 30-day notice, plus the working media budget and the card it bills to. No annual lock-in, and you own everything we make.
04
Access & Kickoff
Read access to Toast, OpenTable, Meta, Google, Google Business Profile and social. Your CSM is assigned, the daily group chat opens, and the API connections go in.
05
Lock the Calendar
We map your event calendar through peak season and agree lead times, so promotion starts early enough to matter instead of the day before.
06
Cameras On
First production days on-site inside the first weeks — rooftop, trucks, a live event night — and the engine starts running well ahead of December.
