Digital Growth Strategy · Resto360 · Atlanta, GA

We built Rhea’s brand.
Now we make the city feel it.

Two years ago we built Rhea’s brand identity and website from the ground up. Since then the concept has evolved, our craft has leveled up, and you’re weeks from opening the doors. This is the plan to modernize what we built and turn it into a launch Atlanta can’t scroll past.

Concept
Elevated Kitchen & Cocktail
Location
Atlanta, GA
Stage
Pre-Opening Launch
Program
Resto360
01
The Brand

About Rhea

Rhea isn’t a concept on a napkin — it’s an elevated kitchen-and-cocktail destination two years in the making, built by partners with deep hospitality pedigree. One brings 25 years across the culinary and events world and a luxury catering operation of her own; together with the founding vision, they’re building a place designed to feel intimate even when it’s big — closer to a boutique hotel than a typical restaurant.

Under one roof: a main dining room, a serious bar program, private “rooms” for events, and a speakeasy — several distinct experiences that need to feel like one brand. The culinary direction is chef-driven and seasonal, the kind of people-and-story concept that earns a following when the story is told well. And it’s a story we already know: we built Rhea’s original brand book and website from a blank page two years ago.

4+
Distinct spaces
Dining, bar, private rooms, speakeasy
2 yrs
Foundation built
Brand book + website already with us
1
Coordinated launch
One team, one system, one brand
“What I love about hospitality is when something feels intimate, even when it’s big.”
Ashley · Partner, Rhea — discovery call
02
The Opportunity

Executive Summary

Rhea has something most pre-opening restaurants don’t: a head start. The brand identity and website foundation already exist — we built them together two years ago. Since then the concept has evolved (it’s no longer Mediterranean), the vision has sharpened, and our own production quality has leapt forward. The play isn’t to start over. It’s to modernize what’s already yours and turn it into a launch Atlanta feels.

Timing is the whole game. The restaurants that win their first year start marketing before they open — not six months after. We’ve done exactly this for new concepts: Suwanee Social went from roughly $180K in month one to $380K by month three, opening with an audience already built; Corazon grew from three dinners a week to a full seven-day operation with lunch added. Rhea is in that same window right now.

57+
Restaurants grown
Across Atlanta, Miami & beyond
$110M+
Revenue generated
For the restaurants we partner with
6.2x
Average ROI
On the full Resto360 system
The opportunity in one line
Refresh the brand and rebuild the site on the foundation we already have, build a following before the doors open, and launch Rhea as one coordinated system — not five vendors in five different rooms.
03
The Market

Market Opportunity

In Atlanta’s dining market, discovery happens on a phone long before anyone walks in. Guests find restaurants on Instagram and Google Maps, judge them by the quality of the visuals and the volume of reviews, and decide in seconds. For an elevated, multi-space concept like Rhea, that first impression has to do a lot of work — and right now there’s nothing live for it to make.

That’s the opportunity. The pre-opening window is the single best chance a new restaurant gets to build anticipation and a local following before competing for attention on day one. Most operators waste it — they start marketing six months after opening, once the launch energy is gone. Starting before the doors open puts Rhea ahead of nearly every new concept in the market.

Review velocity compounds the advantage. A restaurant with 3,000–4,000 reviews at 4.8 wins over one with 500 at the same rating — guests choose volume. A brand-new entity starts at zero, which is exactly why the review system goes in before opening, not after.

The window
You only get one pre-opening launch. Own the narrative before the city forms its own.
04
The Gaps

Growth Signals

With no prior audit on file, these signals come straight from our discovery conversation and our two years of history with the brand. Each one is a gap today — and a place we move first.

Dormant Brand Foundation
The brand book and website we built two years ago are still solid — but the concept has evolved (no longer Mediterranean), the vision has shifted, and our production quality has leapt forward since.
Refresh the identity and rebuild the site on the existing foundation — modernized, but faster to launch because the structure already exists.
The Pre-Opening Window
You’re weeks from opening with no live digital presence or local community yet. Most Atlanta restaurants don’t start marketing until six months after they open.
Build anticipation now, open with a following already in place, and capture momentum from day one — the single biggest advantage a new concept has.
An Untold Brand Story
A rich founder and partnership story — the chef’s vision, Ashley’s hospitality philosophy, and the two-year “build” of the space — is sitting uncaptured.
An origin and teaser content series — where Rhea started, where it is, where it’s going — built from existing footage and used as launch fuel.
Multiple Spaces, One Brand
Dining room, bar program, private “rooms,” and a speakeasy — several distinct revenue experiences with no unified way to communicate them yet.
A brand system and content plan that gives each space its own pull while still reading unmistakably as one Rhea.
Review Ecosystem from Zero
A brand-new entity opens with zero Google authority and zero reviews — while guests increasingly choose restaurants by Maps review volume, not just rating.
Sunday.com review-boost plus owner-led responses and a trained-staff ask — the same system that put 6,000+ reviews on a six-month-old Rreal Tacos.
The Menu-Reveal Narrative
A chef-driven, seasonal menu intentionally kept partly under wraps at launch (roughly 70% staples, 30% rotating).
Turn the slow reveal into an interactive engine — guests feel part of finalizing the menu, generating content and loyalty at the same time.
05
The System

The Resto360 Growth Program

Resto360 is everything a restaurant needs to grow, under one roof and run as one system. It exists because we got tired of the fragmented model — one vendor for the website, another for social, a third for ads — with the owner stuck conducting an orchestra where every musician plays in a different room. We brought it all together, battle-tested it inside our own Rreal Tacos group, and only put a strategy in the program once it’s proven on our own operation.

That’s the difference: we’re operators, not a marketing vendor that’s foreign to restaurants. We know your tech stack, your margins, and your Friday-night realities — and we build for them. When we add a new service to the program, existing partners get it without a new line item, because we’re betting on the long term.

Proven Portfolio
Our portfolio median is +74% in monthly sales growth — documented across real client engagements, not projected. Results vary by market, concept, and starting point. But the pattern is consistent: restaurants that commit to the full system grow.
06
What We Do

Scope of Services

Twelve services, one team, one system — each tailored to where Rhea is right now: pre-opening, evolving, and ready to launch.

Social Media Management
Instagram and Facebook built to grow a real local following before the doors open. Every space — dining room, bar program, private rooms, the speakeasy — gets its moment, all under one consistent Rhea voice. Community management on every comment and DM.
Content Creation & Production
Monthly in-house production days with our pro camera and lighting kit — no templated reels. Pre-opening food and space photography the moment your menu items are ready, plus the “build of Rhea” origin films that turn two years of work into a launch story.
Influencer Marketing
Curated creators brought in for the moments that matter — soft opening and grand opening — exactly the per-activation model you asked for, not a standing retainer. We handle outreach, briefing, and coordination so each visit lands on brand.
Paid Media — Meta & Google
Hyperlocal pre-launch awareness, then reservation and online-ordering campaigns once you open. OpenTable and Uber Eats ad management when delivery turns on. Spend goes on your card directly — we never mark it up.
Email & SMS Marketing
We turn website traffic into a founders list before opening night, then keep guests coming back. Capture, welcome, VIP and win-back flows — the retention engine most restaurants never build, wired in from day one.
Website Design & Development
A rebuild on the foundation we already created — SEO-optimized, with a QR code menu with photos, OpenTable and Toast integration, reservations and online ordering. The signature horizontal-scroll experience, modernized and filled with real imagery so you go live sooner.
Local SEO & Digital Presence
A brand-new domain starts at zero authority — we change that fast. Google Business Profile claim and optimization, keyword-rich review responses that lift you in Maps, LocalBusiness schema, and a pre-launch blog seeding rankings before you open.
Reputation & Review Management
Our notification system routes only 1–3★ reviews to your team so you own the response and the climate behind it; 5★ replies are handled in your voice and tone. Monthly review-intelligence reports turn guest feedback into operational insight.
Graphic Design Services
A refresh of the brand identity and guidelines we built — logo system, palette, type, textures and patterns — modernized to today’s Rhea. Plus menus for every program (bar, private dining, speakeasy), flyers, and in-store collateral that all feel like one brand.
Performance Tracking & Analytics
A data-driven monthly performance report on the KPIs that actually move the business, with GA4 and Meta Pixel wired in. Weekly check-ins through launch, then a monthly rhythm — always with a clear read on what’s working and what we change next.
POS Optimization
You’re on Toast — we integrate Sunday.com for review velocity and lower processing fees through our exclusive rate, plus OpenTable and website-integrated ordering so reservations through your own site skip the per-cover fee.
Hospitality Consulting & Talent
Operator-to-operator guidance from the team that owns and runs the Rreal Tacos group. We get into operations as a growth partner — menu rollout, daypart strategy, guest experience — not just a marketing vendor.
Optional Add-On · +$500/mo
Third-Party Delivery Optimization
Strategic management of Uber Eats, DoorDash, and Grubhub as revenue channels — not just logistics. Menu structure, keyword-optimized descriptions, promotional campaigns, and in-app ad management. Includes access to our exclusive Uber Eats partnership rate: 20–22% commission vs. the standard 30–32%. Turns delivery from a margin cost into a growth lever.
Optional Add-On · RestoHost AI
RestoHost AI — 24/7 Guest Engagement
An AI-powered guest assistant deployed on your website and social channels. Responds to inquiries instantly, guides guests to reservations, online ordering, catering, and private dining — 24/7 without staff involvement. Reduces lost leads, improves response times, and frees your team from repetitive front-of-house questions.
07
The Evidence

Proven Results

We chose these three because they map directly to Rhea: two elevated concepts we launched before they opened, and one Atlanta sit-down we grew at scale.

Suwanee Social
Elevated social dining · Atlanta metro · New opening
Most Comparable

The closest parallel to Rhea: a brand-new, design-forward concept that brought us in before the doors opened. We built the launch system — brand, content, social, and paid — and grew an audience during construction so the restaurant opened to a crowd instead of to silence.

$180K→$380K
Month 1 to Month 3
Monthly sales ramp after opening
~10K
Followers at open
Audience built before day one
2–3 mo
Pre-open runway
When we started before opening
Why it matters for Rhea
Opening with a following already built is the difference between a launch and a soft start. That window is open for Rhea right now.
Corazon
Elevated full-service · Orlando · Pre-opening start
Pre-Opening Growth

Another elevated concept we started with before opening. We built the website and brand presence, launched, and supported the operation as it scaled — the kind of compounding growth that only happens when the marketing is in place from the start.

3→7
Days per week
Grew from dinner-only to full week
+Lunch
Daypart added
Dinner demand outgrew the calendar
Pre-open
Start point
Marketing in place before launch
Zócalo
Full-service Mexican · Midtown Atlanta · Turnaround
Atlanta Proof

Proof the engine works on an Atlanta sit-down concept at scale. Zócalo was nearly out of business when we took over the full Resto360 system — brand, content, paid, reservations, and reputation — and turned it into one of the neighborhood’s strongest performers.

+96–161%
YoY sales
Documented over the engagement
+178–1,482%
Reservations growth
Range across the period
Near-close
Starting point
To neighborhood standout
The pattern
Whether a concept is opening, scaling, or recovering, the same system moves the needle — when it’s run as one coordinated program.
08
The Roadmap

90-Day Launch Plan

A 90-day plan built around your opening — foundation first (because it already exists), then story, momentum, and amplification.

1
Foundation Refresh
Weeks 1–3 · Pre-Launch
  • Re-open the brand book and website files we built — audit what to modernize
  • Refresh brand identity and update brand guidelines to today’s Rhea
  • Integrate the tech stack: Toast, OpenTable, and Sunday.com
  • Stand up GA4 + Meta Pixel and claim/optimize Google Business Profile
  • Lock the content plan and schedule the first monthly production day
2
Build the Story & Presence
Weeks 3–6 · Pre-Launch
  • Go live with the modernized website — before you open
  • Launch Instagram and Facebook with brand-consistent content
  • First monthly content shoot: “build of Rhea” origin films + space photography
  • Start the pre-launch blog to seed SEO on the new domain
  • Open the founders email/SMS list to capture early interest
3
Pre-Launch Momentum
Weeks 6–9 · Run-Up
  • Hyperlocal paid awareness campaigns across Meta and Google
  • Line up influencer activations for soft and grand opening
  • Reservation + OpenTable funnel live on the site
  • Food photography as menu items come online
  • Review system + Sunday.com ready for opening-day velocity
4
Open & Amplify
Weeks 9–12 · Launch
  • Grand-opening campaign across owned and paid channels
  • Review-velocity push: Sunday.com + trained-staff ask
  • Continue the monthly content production cadence
  • First monthly performance report + weekly working sessions
  • Kick off the menu-reveal content engine
09
The Trajectory

Projected Growth Scenario

Growth is a scenario, not a promise — it depends on consistent investment and operational execution. Here is the responsible trajectory we plan toward for a pre-opening concept like Rhea.

PhaseFocusWhat to Expect
Pre-OpenFoundation refreshed, site live, audience buildingAnticipation and a local following in place before day one
Months 1–3Opening visibility, review velocity, reservationsStrong launch awareness; review base and bookings ramp
Months 3–6Customer acquisition acceleratesContent library and paid efficiency compound; repeat visits grow
Months 6–12Compounding + expansionReviews, content and paid reinforce each other; daypart/space expansion potential (the Corazon path)
Honest framing
Our portfolio median is +74% in monthly sales growth — documented across real client engagements, not projected. Results vary by market, concept, and starting point. But the pattern is consistent: restaurants that commit to the full system grow.
10
The Investment

Investment & The Path to Partnership

Media & Activation
$3,500+
per month · recommended · paid directly, never marked up
Sits on top of the retainer
Meta & Google paid — hyperlocal pre-launch + reservations
Influencer activations for soft & grand opening
OpenTable & Uber Eats ad management when delivery turns on
Billed to your card directly — zero agency markup
Scales with results — start lean, grow what works
Both layers, one scope. The $4,500/month Resto360 retainer covers all twelve services — including the brand refresh and the website rebuild, which are part of the partnership, not billed separately. Media and activation spend (paid ads, influencers, OpenTable and Uber Eats ads) sits on top and is paid directly by Rhea to the platforms — we never mark it up. For a pre-opening launch we recommend starting around $3,500/month in media and scaling what works. Hiring each role in-house — content, web, SEO, paid, influencer — would run roughly $10,000/month; Resto360 brings all of it under one roof.
ROI Perspective
A content lead, a web developer, an SEO specialist, a paid-media manager, and an influencer coordinator — hired separately — add up to around $10,000 a month before a single dollar of ad spend. Resto360 covers all of it for $4,500, run as one coordinated system by a team that owns restaurants too.
11
What Happens Next

Next Steps

Six steps from here to a launch Atlanta feels.

01
Review This Proposal
Take it to the full ownership group. Everything we covered on the call is here, plus the services we didn’t get to.
02
Align & Kick Off
Confirm the partnership and sign a clear service agreement — scope, deliverables, and cadence in writing.
03
Foundation Audit
We re-open the brand book and website files and map exactly what to modernize for today’s Rhea.
04
Tech Stack Setup
Wire up Toast, OpenTable, and Sunday.com so the site, reservations, and reviews work as one system.
05
Content Kickoff
Schedule the first production day and plan the “build of Rhea” story while the footage is still fresh.
06
Go Live Before You Open
Launch the site and social, start the momentum, and walk into opening day with a crowd already waiting.