Digital Growth Strategy · Resto360 · Charleston · Savannah · Columbia

Three great rooms. No engine underneath them.

Prohibition Charleston, Repeal 33 Savannah and Prohibition Columbia have the crowds, the reputations and 27,000 organic followers between them. What they don't have is SEO, paid media, or an active owned-channel engine at a single location. This proposal is about building that engine across all three — on assets you own.

Concept
Cocktail Bars + Restaurant
Location
Charleston SC · Savannah GA · Columbia SC
Priority Focus
SEO · Paid · Owned Digital
Program
Resto360 — 3 Locations
01
The Brand

About Prohibition & Repeal 33

What started as one cocktail bar on Charleston's East Bay Street has become one of the most recognizable hospitality names in the Southeast. Prohibition Charleston opened as the original — a Prohibition-era speakeasy with award-winning cocktails, Southern-inspired food, live music and a private-events business. It arrived when the Charleston market was still uncrowded, and it earned its reputation the hard way: through the room, the drinks, and the crowd.

From there the group expanded into two more markets. Repeal 33 in Savannah — rebranded from Prohibition after a naming conflict with a local museum — leaned into the kitchen and became a full restaurant under Exec Chef Greg Garrison, now an award-winning cuisine-and-cocktails destination on Martin Luther King Jr. Blvd. And Prohibition Columbia, opened roughly two years ago on Main Street in the state capital, runs as a livelier bar built around sports, TVs and live music — the same speakeasy DNA, tuned to a different crowd.

Three venues, three cities, one operating group with real brand equity. The concepts diverge on purpose — a cocktail bar, a restaurant, a sports-and-music bar — but they share a founding team, a chef, a design language, and a decade of goodwill. What they don't yet share is a modern digital engine underneath them.

3
Locations, Two States
Prohibition Charleston (SC) · Repeal 33 Savannah (GA) · Prohibition Columbia (SC)
27K
Combined Instagram Following
@prohibitionchs 15K · @repeal33 7.3K · @prohibitioncola 4.7K — built on social alone, no paid support
0
Locations Running SEO or Paid Ads
Across all three venues — the single largest unbuilt layer in the group
“I feel like we've been left behind on SEO, on AI search, on Google Maps, on Google Ads — and I want one partner who actually specializes in restaurants.”
Ray Burns · Owner, Prohibition / Repeal Group — from our discovery call
02
The Opportunity

Executive Summary

There's no prior Resto Experience audit for the group, so this proposal is built from two sources: our own review of each venue's public digital footprint — the three websites, the three Instagram accounts, local search and review surfaces across all three markets — and everything you and Greg walked us through on the call.

Both point to the same conclusion. The venues work. The digital engine underneath them barely exists. Three well-known concepts with real crowds, real reputations and a combined 27K organic followers — and not one of them is running SEO, not one is running paid ads, and the email and text data sitting inside Toast is completely dormant. You found us by typing a query into ChatGPT. That is the exact problem, from the inside: your own group is hard to find the moment someone goes looking for it.

The other thing that defines this engagement is the Spot Hopper scar. When Savannah left that platform, the website and all the content went with it, and the SEO dropped. That experience is the right lens for everything below: with Resto360, every asset we build — websites, photos, videos, reels, the brand book — is owned outright by you. Nothing is rented. Nothing walks out the door if we ever part ways.

01
Search & Discovery
SEO, Google Maps, and AI-search visibility rebuilt across all three markets — the pain you named first.
02
Paid Acquisition
Meta + Google campaigns, geofenced per city, running for the first time at any of the three venues.
03
Owned Channels
The dormant Toast email/SMS database activated into a retargeting and retention engine.
The Core Thesis
Right now your marketing is fragmented across vendors — a PR firm on social, an in-house designer on the websites, and no one on search or paid. Resto360 consolidates all of it under one coordinated team, one strategy, and one dashboard, with every asset owned by you.
03
The Market

Market Opportunity

The group operates in three of the strongest hospitality markets in the Southeast, and each one rewards exactly the work that isn't being done yet.

Charleston is a national dining destination with relentless tourist traffic and a saturated, sophisticated bar scene — the market Prohibition entered early and now has to defend against operators who market aggressively. Savannah draws millions of visitors a year to its historic downtown, where Repeal 33 sits blocks from the tourist core; the guest deciding where to eat tonight is almost always searching on a phone. Columbia is a capital city with a large university population and far less upscale-bar competition — the market with the most room to own, and the newest of the three.

All three share one thing: the highest-intent guest is a visitor or a local typing a query — “best cocktail bar Charleston,” “downtown Savannah dinner,” “live music Columbia tonight,” and increasingly the same questions asked to ChatGPT and Gemini. When that search doesn't surface your venues, the booking goes to whoever did the search work. Today, across all three markets, that is rarely you — not because the venues aren't good enough, but because nobody is doing the search and paid work that competitors already are.

The Asymmetry
You out-operate your competitive set on room, drinks and reputation, and you're out-marketed by it on search and paid. Closing that gap across three markets at once is exactly the kind of multi-location work our own restaurant group was built to run.
04
The Gaps

Growth Signals

Seven signals from our review of the group's digital presence and the discovery call with Ray and Greg. Each is an observation we can point to, paired with the specific work that answers it — across all three locations.

No SEO Anywhere
Observation: Not one of the three venues has anyone running search optimization. The sites were built in-house with basic metadata and keywords, but no ongoing SEO. Ray named declining rankings and feeling “left behind” on search as the number-one reason for seeking an agency.
Opportunity: A full technical + local SEO program across all three sites — keyword architecture per market, structured data, content, and Google Business Profile rebuilds for Charleston, Savannah and Columbia. This is the first thing we turn on.
Zero Paid Advertising
Observation: No Google Ads and no Meta ads are running at any location. Ray mentioned struggling to even launch a single Google Ad for Savannah on his own. In three competitive, tourism-driven markets, that is demand sitting on the table.
Opportunity: Meta-primary + Google paid campaigns, geofenced per city and structured along a funnel (awareness vs. conversion). Meta carries the visual case for bar/restaurant content; Google captures high-intent local queries. Floor around $2,000/mo per location in working media.
AI & Local Search Invisibility
Observation: You found Resto Experience by asking ChatGPT — and your own venues are hard to surface the same way. As discovery shifts to AI answers, Google Maps and the local pack, the group has no structured presence feeding those systems.
Opportunity: The SEO foundation — clean structured data, consistent entity information, GBP optimization and content depth — is precisely what improves visibility in both traditional local search and AI-driven answers. We build the signals those engines actually read.
Toast Data Sitting Dormant
Observation: All three venues run on Toast, but no email or text marketing is running through it. Every guest who has ever paid a check is a contact you already own and aren't speaking to.
Opportunity: Activate the Toast marketing suite across the group: segmentation by visit recency (lapsed 60/90 days), win-back and retention flows, and campaigns with revenue attribution matched back to in-restaurant spend. The cheapest covers available to a group with this much guest data.
Fragmented Vendor Stack
Observation: Social and some PR sit with South City PR; the websites sit with an in-house designer; search and paid sit with no one. Nothing is coordinated to a single strategy — the “orchestra playing in separate rooms” problem you and I talked through.
Opportunity: Resto360 unifies brand, web, content, social, paid, email/SMS, influencer, reputation and reporting under one team and one dashboard, so every channel points the same direction. Consolidation is the core of what we do.
The Spot Hopper Ownership Scar
Observation: When Savannah left Spot Hopper, the platform kept the website and all the content, and search visibility dropped. That is the risk of any rented-platform vendor, and it shaped the whole conversation.
Opportunity: Everything we build is coded and produced to be owned by you — websites, photography, video, reels, the brand book. No platform rental, no hostage assets. If we ever part ways, you keep all of it and your rankings stay intact.
Under-Leveraged Owned Assets & Reputation
Observation: A combined 27K organic followers and years of positive guest sentiment across three markets — almost none of it working as paid creative, retention fuel, or structured review generation.
Opportunity: We turn the existing content and goodwill into an engine: content repurposed into paid creative, a Google review-generation and response cadence per location, and influencer partnerships (contracted to your ownership) in all three cities.
05
The System

The Resto360 Growth Program

Resto Experience was founded by restaurant operators, not marketers who wandered into hospitality. Our own group, Rreal Tacos, went from one location to thirteen — the newest opening in Tampa — with the flagship Midtown Atlanta store running around $700,000 a month, up from roughly $300K in the early days. Every play in Resto360 was built, broken and rebuilt in our own dining rooms and on our own P&L before it was ever sold to a client. When we talk about running marketing across multiple locations at once, that is our normal, not a stretch.

Resto360 is one integrated system, not a menu of vendors. Brand and visual identity, custom website development, content production, social media, paid media on Meta and Google, email and SMS through Toast, influencer partnerships, reputation and review management, and a live performance dashboard — all under one team and one strategy. That structure is the entire point for your group: the failure mode you're living now isn't bad tactics, it's uncoordinated ones spread across a PR firm, an in-house designer, and no one on search.

Two things matter especially for you. First, ownership: unlike Spot Hopper, every asset we build is yours outright — the websites are hand-coded (not rented templates), and all photos, videos and reels are produced for you to keep. Second, websites built to rank: we code in HTML rather than page-builder platforms specifically so we have the technical control that SEO in competitive markets requires — the same approach that keeps our own agency ranking at the top of search.

On the call Ray asked whether services could be bought à la carte. The honest answer is that the integrated program is where we produce results, because unified control across every channel is what makes the work measurable — but the door is open. If you want a different scope, send us a counter-proposal and we'll build to it. Everything runs on a month-to-month service agreement with a 30-day cancellation clause; you keep every asset created up to that point.

Proven Portfolio
57+ restaurants served. $110M+ in revenue generated. 84% client retention. Our portfolio median is +74% in monthly sales growth — documented across real client engagements, not projected. Results vary by market, concept, and starting point. But the pattern is consistent: operators who commit to the full system grow.
06
What We Do

Scope of Services

Twelve services, one team, one strategy — run in parallel across Prohibition Charleston, Repeal 33 Savannah and Prohibition Columbia. Each description is scoped to what this group needs: search, paid, and owned digital, built on assets you own.

Social Media Management
Instagram, Facebook and TikTok run as one editorial system per venue — 3 Reels a week, 1–2 static posts, and daily Stories at each location. The content thesis writes itself across three distinct rooms: cocktails and live music in Charleston, chef-driven plates in Savannah, game-day and music energy in Columbia. Community management on comments and DMs, with reservation and event inquiries routed to your teams same-day.
Content Creation & Production
Monthly on-site production at each of the three venues — food, drinks, room, crowd and events — enough volume to feed social, paid creative, email, the websites and Google profiles across all three markets without ever recycling. Per location we either bring our own team or source and direct a vetted local photographer/videographer we manage end to end — briefed, art-directed and edited in-house either way. Every asset is produced for you to own.
Influencer Marketing
Our team researches, brokers and negotiates partnerships with local creators in Charleston, Savannah and Columbia — the people whose followers actually walk into these rooms. Every partnership runs under contract that assigns full content ownership to you, so creator footage becomes paid creative and owned library, not a one-night post.
Paid Media — Meta & Google
The layer that doesn't exist today. Campaigns run geofenced per city and split along a funnel — brand awareness for new audiences, conversion for people already familiar with the venue. Meta leads because content-heavy creative performs best there for bars and restaurants; Google captures high-intent local search. Budget is allocated by objective and reallocated monthly on actual cost-per-result.
Email & SMS Marketing
Built inside the Toast suite you already run — and currently don't use. We segment your guest database by visit recency, build win-back flows for lapsed 60/90-day guests, and run campaigns with revenue attribution matched back to in-restaurant spend. For three venues with years of Toast data and zero outreach, this is the fastest ROI in the whole program.
Website Design & Development
Full custom, hand-coded websites for each venue — not rented page-builder templates — because HTML gives us the technical SEO control these competitive markets demand. Built around reservations, events and discovery, integrated with your stack, and owned outright by you. This is the direct answer to the Spot Hopper experience: nothing we build ever leaves with a vendor.
Local SEO & Digital Presence
The pain you named first. Complete Google Business Profile rebuilds and ongoing management for all three locations — categories, attributes, hours, Q&A, photos, weekly posts — plus on-page optimization, structured data, keyword architecture per market and a blog program. The same foundation that lifts you in Google Maps and the local pack is what makes you visible in AI-driven search.
Reputation & Review Management
An active response cadence on Google reviews across all three venues, written with the local keywords that reinforce ranking, plus a structured review-generation flow that turns satisfied guests into recent reviews. In markets driven by tourists reading reviews on their phones, volume and recency do real work in the local algorithm.
Graphic Design Services
A consolidated brand book per venue — palette, typography, logo system, photographic direction — so each concept reads as its own brand while the group stays coherent. From there, ongoing design across menus, event collateral, social flyers and campaign creative for all three locations.
Performance Tracking & Analytics
A live dashboard tied by API to platform data, plus a monthly report per venue covering social, influencer, email/SMS (with Toast revenue attribution), paid, third-party delivery and SEO keyword rankings. Given the Spot Hopper “no transparency” experience, this is deliberate: you see exactly what every dollar is doing, in every market, any day of the month.
POS Optimization
Toast configuration reviewed across the group for what marketing depends on — clean daypart and location reporting, menu and modifier structure that supports campaigns, guest-data capture at the point of sale, and event workflow. We also recommend keeping OpenTable in the stack (roughly $5 per completed reservation, ROI-attributable) rather than switching, given how many guests now discover restaurants there.
Hospitality Consulting & Talent
We're operators, and that comes with the engagement. Where marketing pressure meets the floor — a paid push that changes covers and staffing, an events pipeline that needs a repeatable process, a guest-experience gap showing up in reviews — we work it with you across all three venues rather than sending more traffic at an unresolved problem. We also advise on the guest-tech stack (Toast, OpenTable, reservation flow) so the systems capturing demand and the systems generating it actually talk to each other.
Optional Add-On · RestoHost AI
RestoHost AI — 24/7 Guest Engagement
An AI phone and web assistant (a sister company, in the spirit of Slang AI) that answers inbound calls for reservations, online orders and event inquiries — 24/7, without staff involvement. For three busy bars and a restaurant, the missed Friday-night call about a large party or a private event is exactly the revenue this captures. Worth a serious look across the group, priced per location.
Optional Add-On · +$500/mo per location
Third-Party Delivery Optimization
Strategic management of Uber Eats, DoorDash and Grubhub as revenue channels — menu structure, keyword-optimized descriptions, promotional calendars and in-app ad management. We bring agency-level partnership leverage and cofunding access on qualifying promotions; market terms are negotiated case by case. Most relevant to Repeal 33's kitchen; a lower priority for the two bar-led concepts.
07
The Evidence

Proven Results

Three engagements from our portfolio, chosen because each maps onto a specific part of your situation: running one system across many locations, driving a multi-market group's revenue, and turning strong rooms with weak digital into measurable demand.

Rreal Tacos — Multi-Location
Our own restaurant group · 1 → 13 locations · operator-owned proof
Most Comparable

Situation. Our own group scaled from a single location to thirteen across Georgia and Florida, which is precisely the challenge of running coordinated marketing across venues in different markets with different local dynamics — exactly your three-city problem.

Strategy. The full Resto360 system deployed location by location: local SEO and GBP per market, geofenced paid media, a regional content engine, and owned channels — all coordinated centrally and measured on one dashboard.

Result. Sustained multi-year, multi-location growth — the flagship Midtown store now runs around $700K/month (up from ~$300K), with locations like West Midtown posting +120% in a peak month.

1→13
Locations Scaled
The system was built to run many venues at once, not one
$700K
Flagship Monthly Sales
Up from roughly $300K in the early locations
+120%
Peak Location Growth
West Midtown, best single month YoY
Why This One Matters for Your Group
We don't run multi-location marketing as a theory. We run it on our own restaurants, in different markets, every day — which is what running Charleston, Savannah and Columbia in parallel actually requires.
Baires Grill — Multi-Location
Established multi-market group · NYC + Doral + Coral Gables
Multi-Market ROI

Situation. An established multi-location group with strong rooms across three distinct markets, looking to drive revenue with a coordinated system rather than location-by-location guesswork.

Strategy. Full Resto360 across all locations — segmented paid media, content, owned channels and reputation — run centrally with per-location reporting.

Result. NYC averaged +47% in sales YoY, Doral reached $668K in a single month, Coral Gables grew up to +34% — a combined +$500K in additional monthly sales versus the prior year, on a disciplined roughly 2%-of-sales spend.

+47%
NYC Sales YoY
Average across the measured months
+$500K
Added Monthly Sales
Combined across the three locations vs prior year
989%
Combined ROI
$9.89 back for every $1, on ~2%-of-sales spend

The relevance is direct: a multi-market group where the product was already strong, and a coordinated marketing system turned that strength into attributable, per-location revenue growth.

Zócalo
Great room, weak digital · demand rebuilt around bookings
Weak Digital, Activated

Situation. A strong concept with a nearly dormant digital presence — the room delivered, but almost nothing was structured to capture demand. The closest analogue to a venue that's great in person and invisible in search.

Strategy. The full system pointed at demand capture: paid, local search, social and owned channels, with tracking on every path from impression to booking.

Result. Ten consecutive months of triple-digit year-over-year sales growth, and reservation volume that moved by an order of magnitude.

+96–161%
Net Sales YoY
Every month across a 10-month window
6,423
Peak Monthly Covers
Up from ~400 the prior year
10
Consecutive Growth Months
No month of contraction

This is the pattern we'd expect across your group: the venues are already good; the growth comes from building the acquisition layer that isn't there yet.

08
The Roadmap

90-Day Launch Plan

Multiple strategies run in parallel from day one — ads and content don't wait on websites. The sequence below runs across all three locations at once, with the search work you named first turned on early.

1
Foundation & Instrumentation
Weeks 1–2 · Brand Book + Measurement
  • Kickoff with Ray and Greg; access handover across all three venues (Toast, Meta, Google, Search Console, GBP, social)
  • Brand book assembled per venue — palette, typography, logo system, photographic direction (needed before quality ad creative)
  • GA4, Meta Pixel and Google Ads conversion tracking installed and validated; live dashboard built and handed over with your logins
  • Full SEO + Google Business Profile audit for Charleston, Savannah and Columbia; technical baselines on all three sites
  • Toast marketing suite audit — map the dormant guest database and segmentation opportunity per location
2
Content Engine & Local Search
Weeks 2–6 · Build the Assets
  • Regional content crews deployed to all three venues; existing assets run in parallel while new content is captured and edited
  • Social cadence live per venue: 3 Reels/week, 1–2 static, daily Stories across Instagram, Facebook and TikTok
  • Google Business Profile rebuilds complete for all three; weekly GBP posting begins
  • On-page SEO, structured data and keyword architecture deployed per market; blog program starts
  • Custom hand-coded website builds kick off for each venue (target delivery week six)
  • Toast segmentation built; first email/SMS win-back cadence goes live per location
3
Paid Acquisition Live
Weeks 4–8 · Turn On Demand
  • Meta + Google campaigns launch per location, geofenced per city and split by funnel stage (awareness vs. conversion)
  • Google Search capturing high-intent local queries in all three markets — the demand no one is bidding on today
  • Meta prospecting and retargeting built on the Phase 2 content library
  • Custom websites launch, replacing the in-house builds with SEO-optimized, client-owned sites
  • Influencer program launches with local creators in Charleston, Savannah and Columbia
  • Review-generation and response cadence running on Google across the group
  • First full monthly performance review, per venue
4
Optimization & Compounding
Weeks 9–13 · Make It Repeatable
  • Budget reallocated across venues and objectives on actual cost-per-result, not the original plan
  • Toast retention flows compounding; email/SMS revenue attribution reported per location
  • SEO authority and review volume building across all three markets
  • Creative refresh cycle established on winning ad concepts; content library deep enough to run without emergency shoots
  • 90-day review against baseline for each venue, and the next-quarter roadmap built with you and Greg
09
The Trajectory

Projected Growth Scenario

What follows is a scenario, not a forecast, and not a guarantee. Growth depends on sustained investment, execution on the floor, seasonality and market conditions none of us control. What we commit to is the sequence, the discipline and the measurement — so at every stage, in every market, you can see what the work is doing.

WindowWhat We Are BuildingWhat You Should Expect to See
Months 1–3 Brand books, instrumentation, content engine, GBP + local SEO foundations, first paid campaigns, Toast activation — across all three venues Local search visibility improving on target queries in each market. Social reach up on the new cadence. First attributable paid traffic and the first email/SMS revenue from a database that produced $0 before.
Months 3–6 Custom sites live, paid optimized on real cost-per-result, influencer running, review programs compounding Google Maps and local-pack presence strengthening per location. Paid driving measurable covers and reservations. Owned channels becoming a reliable, attributable revenue line.
Months 6–12 Compounding across SEO authority, review volume, retargeting pools, owned database and creative library — group-wide Channels reinforcing each other in all three markets. Cost per acquisition falling as organic and owned carry more load. The window where our clients typically see the largest movement.
An Honest Note on Timing
Local SEO and reputation compound slowly and then all at once — the first 60 days build authority you can't yet see in a sales report. Paid and owned channels move faster. Judge us on paid and email inside 90 days, and on search across all three markets at month six.
10
The Investment

Investment & The Path to Partnership

Flat Retainer
$11,000
per month · all three venues · month-to-month, 30-day notice
What's included
All 12 services across all three locations
Prohibition Charleston + Columbia (one brand): $6,500 · Repeal 33 Savannah: $4,500
Identical scope to the performance model
Predictable monthly cost, no revenue exposure
Month-to-month · 30-day notice
Both models cover exactly the same scope across all three venues — only the pricing mechanism differs. The structure reflects how the group is actually built: Prohibition Charleston and Prohibition Columbia are one brand in two cities, priced as a concept with its second location ($4,500 + $2,000 for Columbia's localized layer of local SEO, geo-targeted campaigns and market-specific content). Repeal 33 is its own concept — a different name and a restaurant rather than a bar — priced as a standalone location ($4,500). Flat total: $11,000/mo.

We recommend the 1% performance model, and the reason is about incentives, not price: it puts our money on the same line as yours. In a soft month across the group our fee drops with your revenue — we carry that downside with you — and the only way our fee grows is if we've first grown your sales across the three markets. The $9,500 floor sits $1,500 below the flat, so your worst case is actually lower on the performance model than on the retainer. The flat $11,000 is there if you'd rather have a fixed line item.

Ad spend is separate and never marked up. We recommend a working-media floor of about $2,000/month per location (Meta + Google) — you mentioned around $1,500; we'd push to $2,000 so each market has enough to actually move — billed directly to your card with a limit you set, roughly 1% of net sales in total.

Content production travel — at cost, never marked up. Monthly shoots are included in the retainer. Because all three venues sit outside our home market, the on-site cost is a simple pass-through: either our team's travel at cost, or a vetted local crew we direct, paid at cost. You take the cheaper option per market — we never add margin to it. For most locations we'd default to the local crew we manage, and reserve our own team for launch and hero shoots.

On à la carte: you asked, and the honest answer is that the integrated program is where the results come from, because unified control is what makes them measurable — but the door is open. Send a counter-proposal with the scope you want and we'll build to it.
ROI Perspective
Baires Grill — a multi-market group like yours — returned 989% on a roughly 2%-of-sales spend: $9.89 back for every $1. We're not promising that number. We're pointing out that across three venues with zero search and zero paid running today, the unclaimed demand is unusually large, and the model that captures it aligns our fee directly to your growth.
11
What Happens Next

Next Steps

If this reads right, here's how we start. Nothing below is a long commitment — the agreement is month-to-month with 30 days' notice, and you own every asset from day one.

01
Review Together
Read this with Greg and anyone else on the group's side. Push back on anything that doesn't match how you run the three venues — we'd rather adjust than defend.
02
Working Session
A call to walk the scope, settle flat vs. performance, and prioritize which of the three markets we push hardest first. If you want a different scope, this is where the counter-proposal lands.
03
Confirm the Model
1% of net sales (recommended) or the flat $11,000 — same scope either way — plus the ~$2,000/location working-media budget and the card it bills to. Simple agreement, month-to-month.
04
Onboarding & Access
Service agreement and ACH sent over; access handover across Toast, Meta, Google, Search Console, Google Business Profile and social for all three venues.
05
Brand Books & Measurement
Week one: brand books per venue begin, tracking installed and validated, the live dashboard handed over. You see the starting line before we cross it.
06
Crews On-Site
Week two: our regional content team is in Charleston, Savannah and Columbia, and the engine starts running — every asset produced for you to own.