Three concepts. One missing layer.

Mission Hospitality Group is a family-run Atlanta restaurant group founded by three Akly siblings: Jonathan, Ryan, and Tony. The family’s hospitality story in Atlanta started in 2010 with Three Sheets, the bar-and-cocktails concept Jonathan opened at 6017 Sandy Springs Circle. Three Sheets ran for over a decade before becoming the foundation for Tre Vele in the same space in 2021. Across the group today: three differentiated concepts, sixteen years of building Atlanta restaurants, one Executive Chef (Ian Winslade, Le Bernardin-trained, Beat Bobby Flay winner) as the creative through-line. The dining rooms, the menus, the reviews, the press, the infrastructure all reflect a group that has built carefully and operated well. The piece that has not been built, at any of the three concepts, is the one that compounds: an owned, activated customer database.

Mission + Market · Buckhead · 2018. The American flagship. Chef Winslade won Beat Bobby Flay. 4.7 stars across 1,600+ Google reviews and 2,200+ OpenTable reviews. Resto Experience built this website. The infrastructure is solid; what is missing is the activation layer.

Tre Vele · Sandy Springs · 2021. Italian eatery built on the foundation of Three Sheets, the bar concept the family operated in this same Sandy Springs Circle space from 2010 until COVID. Rooftop terrace, Italian market, espresso bar. Chefs Ian Winslade and Giancarlo Ruiz (Florence-raised). 1,555 OpenTable reviews at 4.7 stars. 26,000 Instagram followers. AJC and Atlanta Magazine press coverage.

Zakia · Buckhead · 2022. Lebanese, named for the Akly siblings’ grandmother and built from her family recipes. Infatuation 8.1/10. AJC three stars. Roughly 1,200 Google reviews at 4.5 stars. 17,800 Instagram followers. One of Atlanta’s most compelling brand stories, told nowhere consistently.

The audit returned a group average of 25 out of 45 across the three concepts. That score is not a reflection of the food, the chefs, the operations, or the press record. It is a reflection of three specific structural gaps that show up at every concept simultaneously, which is exactly why a group-level engagement makes sense.

This proposal is also, plainly, a re-engagement. Resto Experience and Mission Hospitality Group have history. We built Mission + Market’s website. We worked together two years ago across the group. Some of that work landed; some did not. We acknowledge it. The agency that proposes today is not the agency that worked with you in 2024. The team is different. The systems are different. The technology stack is different. The way we drive strategy is different. Where the past relationship was reactive, the program we are proposing is consultative: we drive the strategy and the calendar; you give thumbs up or thumbs down on what we put in front of you each month.

The structure of the engagement is a Resto360 group package: one team, one strategy layer, one reporting cadence, three concepts. The economics are calibrated to recognize the group structure and to share upside with the group as revenue compounds. The detailed pricing is in Section 10. The short version: a two-restaurant engagement starts at $9,000/mo base, and a three-restaurant group engagement (recommended) starts at $13,500/mo base, with each concept transitioning to a 1% of net sales performance model once monthly revenue crosses $450,000.

What we are proposing to build first: the customer database. Then a coordinated content engine across all three concepts. Then geo-targeted paid Meta with cross-concept retargeting. Then a website activation layer on what already exists. By Day 90, the group is running a coordinated marketing system, not three uncoordinated marketing situations.

Atlanta’s upscale-casual dining market has gotten more competitive every quarter. Buckhead and Sandy Springs are both saturated with credible operators. The differentiator over the next 24 months will not be the food (Mission Hospitality Group already wins on food). It will be the systems that compound around the food: the database, the content cadence, the local search position, and the conversion attribution that lets you spend a marketing dollar and know where it landed.

The CRM gap is also the CRM opportunity. If the group captures 100 new email subscribers per week across all three concepts combined, and converts 15% to a return visit per quarter at a $70 average check, that is approximately $10,500 per quarter in direct email-attributable revenue in the first 90 days, growing as the list compounds. A group-level email program, built once and deployed across three brand voices, multiplies the value of every campaign at no incremental cost.

The paid media gap is bigger. No confirmed paid activity at any of the three concepts. Buckhead’s Q3 and Q4 corporate dining season is the highest-yield paid window of the year for restaurants of this caliber, and the group is currently sitting out. A group-level Meta program with cross-concept retargeting (anyone who has visited Mission + Market becomes a warm audience for Zakia, and so on) compounds the cost per acquisition across the three brands.

The social gap is the most visible. Mission + Market has 15,000 Instagram followers after 8 years. Tre Vele has 26,000 after 4 years. Zakia has 17,800 after 3 years. The flagship has fewer followers than both younger concepts. That number alone opens a conversation.

Six findings from the group audit. The pattern is the point: the same gaps show up at every concept simultaneously, which is why a group engagement compounds where individual contracts would not.

Resto360 is Resto Experience’s full-service growth program. Twelve services delivered by an in-house team, coordinated under one strategy layer. For a multi-concept group like Mission Hospitality, the program is structured as a single engagement covering all participating concepts, with execution prioritized by where each concept’s gap is widest. Strategy and reporting roll up at the group level. Account management is one relationship across all three brands.

Critically, the program has evolved meaningfully since 2024. The content side is reel-led with content-ownership contracts built into every influencer activation. The review side runs on Sunday.com, where roughly 60-70% of new reviews now come from across our client base. The website side is built on lightweight HTML for performance and SEO scoring. The search side is optimizing for AI-driven discovery (ChatGPT search, AI overviews) alongside traditional Google. The reporting side is built on Toast Marketing Suite, OpenTable + Meta integration, and direct ROI attribution that did not exist two years ago.

Twelve services delivered by an in-house team. Each service compounds with the others. For Mission Hospitality Group, execution is prioritized by where each concept’s gap is widest, with the CRM and email program built once at the group level and adapted to three brand voices.

Three case studies from our portfolio. The first one you already know.

Three phases over the first 90 days. Phase 1 builds the foundation across all three concepts in parallel. Phase 2 activates the email and paid programs. Phase 3 hits the Buckhead Q3 corporate dining window with a fully running system. By Day 90, Mission Hospitality Group is operating a coordinated marketing engine, not three uncoordinated marketing situations.

These are illustrative ranges, not guarantees. Results depend on consistent ad spend, brand-guideline alignment, and operational engagement with the email and review systems. Conservative against an honest baseline rather than optimistic against a number we cannot defend.

Three steps to a Week 1 kickoff in early July. To be in market for the Buckhead Q3 corporate dining season with a fully running system, the foundation work needs to start by mid-July at the latest.