Here Today.
Built to Last.

Here Today is a Southern tapas restaurant and late-night bar opening on Ponce De Leon Avenue — steps from Ponce City Market and the Atlanta Beltline. The concept reinterprets the region's culinary roots through a shareable small-plates format with a Southwest-Southern flavor profile, curated by Chef Baba. Think the soul of the South, with a pinch of New Mexico — not the soul food you expect, but something more surprising.

The space is built for two lives in one. A warm, intimate dining experience in the earlier hours transitions into a late-night bar scene open until 3AM. With 142 seats across an intimate interior, a covered front patio, and a two-level rear deck, Here Today has the physical infrastructure to host both a quiet dinner and a Friday night out — in the same building, on the same block.

The name is already a marketing concept. It signals presence, urgency, and FOMO — core emotions that drive restaurant discovery and repeat visits. Paired with a 50/50 food-and-alcohol program, Chef Baba's menu, and one of Atlanta's most active dining corridors as its home, Here Today has the raw ingredients for a standout launch. What it needs now is the digital infrastructure to match.

Here Today is opening at one of the best possible moments in Atlanta's dining cycle. Spring is arriving, the Beltline is filling up, and Ponce City Market continues to pull foot traffic that spills into the surrounding blocks. The address at 736 Ponce De Leon Ave places the restaurant directly in the path of that momentum.

The challenge — and the opportunity — is that Here Today currently has zero digital presence. No website. No Instagram. No Google listing. No reviews. In the restaurant industry, this means the brand doesn't exist yet in the eyes of the customer. But it also means we get to build it right from the very beginning, on our terms, with no bad history to undo.

Resto Experience has executed this exact playbook before. When Suwanee Social opened in October 2025 with zero digital presence, we had built their brand from scratch in the preceding months. They opened to $185,132 in net sales in their first month — and grew to $338,720 by Month 3. Here Today has the same starting conditions and a stronger location.

The Resto360 program delivers a complete digital growth ecosystem: brand identity, website, social media, paid advertising, influencer seeding, reputation management, email and SMS, and SEO — all coordinated under one strategy, one team, and one monthly investment.

The Ponce De Leon corridor has become one of Atlanta's most strategically valuable restaurant addresses. The stretch surrounding Ponce City Market sits at the intersection of Beltline foot traffic, Midtown spillover, and Virginia-Highland dining demand — three of the city's strongest consumer flows converging in one area.

Here Today's address, the former Book House, carries existing neighborhood recognition. The covered front patio faces the street directly, creating natural visibility for passersby — a built-in discovery engine that most restaurants pay for through advertising alone.

Nationally, tapas and small-plates dining continues to outperform traditional full-service formats — driven by group dining, social shareability, and higher per-table spend from multiple ordering rounds. Combined with a strong cocktail program, this format is one of the highest-revenue-per-seat models available. Here Today is entering the right category, in the right location, at the right time.

Every restaurant has a unique set of marketing leverage points. These are the signals we identified for Here Today — each one a specific, addressable opportunity within the Resto360 program.

Resto Experience is a digital marketing agency built by restaurant operators, for restaurant operators. We are the same ownership group as Rreal Tacos — twelve locations across Georgia and Florida, with a flagship at Ponce City Market, steps from Here Today's front door. Every strategy we deploy for clients has been tested in our own restaurants first.

Most restaurants work with five different vendors for five different services — a social media freelancer, a web developer, a photographer, an SEO consultant, and a part-time ads manager. None of them talk to each other. The restaurant owner spends more time managing vendors than growing the business.

Resto360 centralizes everything. Brand identity, website, social media, content creation, paid ads, influencer partnerships, reputation management, email and SMS, and SEO — under one strategy, one calendar, one monthly report, and one point of contact. The result is a marketing ecosystem where every channel reinforces the others, building compounding brand momentum instead of isolated spikes.

Every element below is included in the Resto360 monthly retainer and built specifically around Here Today's dual-daypart concept, pre-launch timeline, and zero-to-one digital needs.

These are not projections. They are outcomes from real restaurants we have worked with — each sharing specific similarities with Here Today's situation, concept, or market dynamics.

The 90-day plan is built around Here Today's imminent opening timeline. Phase 1 starts immediately — before the first guest arrives. Everything in Phase 1 is designed to ensure the restaurant has a digital presence and a waiting audience on opening day.

Based on comparable engagements — particularly Suwanee Social — and accounting for Here Today's stronger Ponce De Leon location, here is how the growth trajectory could develop with consistent Resto360 execution:

For context: Suwanee Social started at $185K in Month 1 and reached $338K by Month 3. Here Today's Ponce De Leon location has meaningfully higher foot traffic potential, a late-night license that creates a second revenue stream, and a concept with stronger visual content appeal. The variables are the same. The ceiling is higher.

The ROI Math

At a total launch-phase investment of ~$7,500/month (retainer + conservative launch ad spend), Here Today needs to generate approximately 75 additional covers per month at a $100 average ticket to break even — roughly 2–3 extra tables per day. Suwanee Social attributed over 500 covers per month to digital campaigns within their first 90 days. The math tilts heavily in your favor.

The most important ROI calculation for Here Today is not the steady-state scenario — it's the cost of missing the pre-launch window. Every week without digital presence before opening is a week of brand equity, organic followers, and review volume that cannot be recovered. A restaurant that opens with zero digital presence typically takes 6–9 months to recover the ground a properly launched concept builds in its first 30 days.

Here Today's opening is weeks away. The pre-launch window is open right now. Here's how we move forward: