10 Years of Bold Latin Flavor.
The Next Chapter Starts Now.

Born from the kitchen of Chef Hector Santiago — a Puerto Rican-born, James Beard Award-nominated chef and Top Chef alumnus — El Super Pan is one of Atlanta's most beloved Latin dining concepts. What started as a small sandwich stall in Ponce City Market in 2015 has grown into a two-location, full-service hospitality concept with deep roots in Atlanta's food culture.

The Ponce City Market location, now celebrating its 10th anniversary, operates as a bustling all-day kitchen on one of the city's most heavily trafficked corridors — steps from the Beltline, inside a historic market that draws millions of visitors each year. The Battery Atlanta location, now in its 8th year, has carved out a distinct identity as the only Puerto Rican and Caribbean concept in an entertainment district that hosts MLB games, sold-out concerts at the Roxy Theater, and some of the most vibrant late-night nightlife in metro Atlanta.

Chef Santiago's vision — Spanish-Caribbean cuisine with Indigenous, African, and Spanish roots — translates into a menu that moves effortlessly from morning pastries and pressed sandwiches to churrasco-grilled meats, tropical cocktails, and late-night DJ events. Together, the two locations are tracking toward $6.8M in combined annual revenue for 2026.

With expansion conversations already underway — whether a third El Super Pan or a revival of El Boro Pollo — and Chef Santiago holding a portfolio of Latino concept ideas, the brand is at an inflection point. The operational foundation is strong. The cultural story is powerful. The missing piece is a digital marketing ecosystem built to match the ambition.

El Super Pan is an established, chef-driven concept with real brand equity, two premium locations, and a cultural story that most restaurants would pay to have. After a decade of growth driven primarily by word-of-mouth, foot traffic, and a small external marketing team, the brand is now positioned to make a deliberate leap.

The challenge isn't the food, the concept, or the locations. The challenge is that a $6.8M two-location restaurant group currently operates with no paid advertising, two fragmented Instagram accounts with modest followings, an underutilized Toast marketing suite, and delivery commissions running at 30%. Each of these represents a significant, addressable opportunity.

Resto Experience has built the Resto360 program specifically for restaurants at this stage: established concepts with the brand, volume, and ambition to grow, but without the in-house marketing infrastructure to drive that growth consistently. We deploy a full team — strategists, creatives, media buyers, SEO specialists, influencer managers, and email marketers — as an extension of your team, under a single monthly engagement.

We've done it with Baires Grill across three cities, generating a 989% combined ROI. We've done it with our own brand, Rreal Tacos, scaling from one location to twelve across Georgia and Florida with $700K+ monthly sales at mature locations. And we've done it with Zócalo in Midtown, where sales grew over 96% to 161% year-over-year for ten consecutive months.

El Super Pan has more brand equity than most of those clients had when we started. The digital gap is large — and that's an advantage, not a liability. It means the growth potential is immediate.

The Battery Atlanta

The Battery Atlanta is one of the highest-traffic entertainment destinations in the Southeast. Truist Park — home of the Atlanta Braves — draws over 2.7 million fans annually during baseball season, but The Battery operates year-round as a dining, retail, and events district. The Roxy Theater hosts nationally touring artists throughout the year. Hotel Omni sits above it all. On any given Friday or Saturday night, the area draws thousands of visitors looking for exactly what El Super Pan offers: great food, a great vibe, and a cultural energy that nothing else in the district replicates.

El Super Pan is the only Puerto Rican and Caribbean-focused concept at The Battery. During baseball season, Chef Santiago noted directly that Latino players bring Latin fans — and El Super Pan satisfies that need. Outside of season, the late-night DJ events, Ladies Night, Taco Tuesday, and brunch activations represent a programmatic calendar that most restaurants in the market lack entirely. The issue isn't a lack of events — it's the lack of a digital amplification strategy to fill seats before they're already gone.

Ponce City Market

Ponce City Market is one of Atlanta's premier mixed-use destinations, drawing millions of annual visitors through its food hall, retail, rooftop, and Beltline-adjacent location in Old Fourth Ward. The PCM El Super Pan location has been a tenant for 10 years, establishing it as one of the market's legacy brands — a distinction that carries significant authority with Atlanta's food community.

The PCM location operates across a full day, from morning pastries and breakfast through late-night service on weekends. Rocio noted in our conversation that morning and breakfast represent an underexploited growth opportunity — a daypart where brand awareness campaigns, SEO for breakfast keywords, and targeted delivery promotions could meaningfully lift volume with relatively low incremental effort.

Before building any marketing strategy, we analyze the observable signals that tell us where the biggest growth levers are. For El Super Pan, seven distinct signals emerge from research, platform analysis, and the discovery conversation.

Resto360 is Resto Experience's full-service digital growth program, built specifically for multi-location restaurant groups. It's not a collection of disconnected services — it's a coordinated ecosystem where every channel feeds the others: the content we shoot informs the ads we run, the ads we run drive the followers who see the influencer posts, the influencer posts drive the reservations we track through OpenTable and Toast, and the review system we build captures the experience and starts the cycle again.

The reason this model works — and why a la carte approaches consistently underperform — is that restaurant marketing compounds. A great organic social post reaches 3% of your followers. That same post amplified with $20 in paid spend reaches 30,000 people in your target zip code. An influencer who visits after seeing one of those posts generates UGC that lives forever. The new follower she brings becomes a newsletter subscriber who books a reservation for their birthday six months later.

For El Super Pan specifically, the Resto360 program is designed around three strategic priorities: (1) establish a paid media ecosystem that drives traffic to both locations year-round, (2) build El Super Pan's digital brand presence to match the cultural weight of the concept itself, and (3) unlock the revenue sitting inside Toast, Uber Eats, and the review ecosystem that is currently untouched.

Every Resto360 engagement includes the full suite of services below. Nothing is a la carte — because the power of this program is in integration, not isolation.

We don't ask you to take our word for it. Here are three clients whose starting conditions most closely mirror El Super Pan's situation — an established multi-location Latin concept with strong brand equity and significant untapped digital potential.

The first 90 days for El Super Pan are about building the right foundation before accelerating. Unlike a new opening where everything starts from zero, an established brand like yours requires an audit-first approach — understanding what's working, what assets exist, and what needs to be rebuilt before we amplify.

El Super Pan enters this engagement with several significant advantages that comparable clients did not have: a decade of brand equity, two established locations in premium markets, a chef with national recognition, and an existing loyal customer base. The growth opportunity is not about creating a brand from scratch — it's about building the digital infrastructure to connect a great brand with the audience it deserves.

Month 1–3: Foundation + Early Signals

The first quarter is about infrastructure and early wins. Expect modest but measurable results: follower growth across both accounts, first paid media impressions, initial delivery commission savings, and early review volume. The most significant early win will likely come from Uber Eats commission reduction — an immediate, verifiable savings that can run to $3,000–$5,000/month depending on delivery volume, offsetting a meaningful portion of the program cost from day one.

Month 3–6: Paid Media + Influencer Compounding

This is where the algorithm learns and campaigns begin to mature. Cost-per-acquisition drops as Meta and Google optimize toward your best-performing audiences. Influencer content begins generating organic impressions. The Toast email list starts converting lapsed guests. Battery event campaigns become increasingly targeted as we build audiences from the first 90 days of pixel data. Based on Baires Grill data, location-level YoY growth of 20–34% in this phase is a realistic baseline for a similar investment level.

Month 6–12: Compounding Effect

By Month 6, the program compounds: SEO authority builds month-over-month, the email list grows with every new reservation, the review average climbs toward 4.8+, and the social following begins to reflect the investment. Paid media is now running with 6 months of audience data, producing dramatically better returns. This is the phase where Zócalo saw its most dramatic gains — moving from modest early improvements to triple-digit YoY growth by Month 10.

The conservative scenario assumes you hit exactly your own internal growth projections: 8% Battery growth (+$320K) and 5–6% Ponce City Market growth (+$140–$167K). We don't need to outperform your own forecasts to deliver strong ROI — we just need to be the system that drives you to hit them.

Alternative: Performance Share Model

For clients who prefer to align agency compensation with business performance, we also offer a 1% of net monthly sales model with a $4,500/month minimum per location. At your 2026 revenue target of ~$6.8M combined, this translates to approximately $5,667/month — below the flat retainer — with automatic scaling as the business grows above targets. This model means we earn more when you earn more: a true partnership structure.

The ROI Math

At a total investment of ~$9,000/month (retainer + ad spend), El Super Pan needs to generate approximately 90 additional covers per month across both locations at a $100 average ticket to break even — roughly 3 extra tables per day, combined. Baires Grill, at a comparable investment level, generated +$536K in additional revenue across three locations in just two months. The math is straightforward.

One additional consideration: the Uber Eats commission reduction alone may partially offset the program cost from Month 1. If Ponce City Market processes $300K+ annually in Uber Eats orders, reducing from 30% to 21% saves approximately $27,000/year — $2,250/month, before a single ad campaign runs.

We'd love to connect with Hector directly before moving forward — not to re-pitch, but to hear his vision for the brand's next chapter and make sure our strategy is built around where he wants to take El Super Pan, not just where it is today.