A packed room, and a ceiling worth breaking.

Egg Posh is the best-rated brunch destination in Frisco — a breakfast-and-brunch concept on Legacy Drive doing something almost no restaurant pulls off: a genuinely elevated room that’s also genuinely beloved. 4.9 stars across 4,966 Google reviews, Dubai Beignets and lobster omelettes and cinnamon-roll pancakes that guests photograph before they eat, and a dining room that, in the words of a recent visitor, “gets packed very quickly.” The product is not the problem. The product is exceptional.

That rating isn’t just good — it’s dominant. Every direct brunch competitor in Frisco trails Egg Posh on both rating and review volume: Eggsquisite Cafe (4.5), Poached Brunch House (4.6), Birdie’s Breakfast Club (4.7), Brunch at Lili’s (4.6). In a category where guests choose on their phone before they leave the house, Egg Posh has already won the single most important battle — reputation — and it did it on the strength of the food and the service alone.

So where’s the ceiling? It’s underneath the room, in the parts a guest never sees. Over 90% of traffic is walk-in dine-in with no reservation system — which means there is no way to tie a marketing dollar to a visit, and no way to know where any given guest came from. There are 31,000+ contacts sitting in Toast, but fewer than 2,000 have a usable email — a database built by a packed room that produces almost nothing today. And there’s no structured acquisition engine turning that 4.9-star reputation into the next tier of revenue: catering, private and office events, and repeat visits that a brunch spot this good should be printing.

That’s the gap this proposal addresses — the distance between a restaurant that has clearly earned its demand and the growth infrastructure that would let it see, keep, and compound that demand. This isn’t a fix-the-product job. It’s a measurement-and-activation job, on top of a business that’s already working.

Egg Posh isn’t in a product problem, a reputation problem, or a demand problem — it is out-executing every brunch competitor in Frisco on all three. It’s in an attribution, activation, and acquisition problem. The business generates roughly $100K/month from a packed room, and the goal is $180–200K. The gap between those two numbers isn’t going to be closed by making the food better. It’s going to be closed by building the three systems the business is missing.

Three findings define the opportunity:

The dine-in attribution blind spot. Over 90% of guests walk in, and there’s no reservation system — so there is no way to connect an ad, a search, or a post to an actual visit. This is the single reason the last two vendors couldn’t prove their work: you can’t measure what you can’t attribute. Closing that loop — server-side conversion signals, lookalike audiences built off the real customer file, geofenced retargeting, high-intent proxy signals like Google Maps direction requests — is the foundation everything else stands on. It’s also exactly what you asked for on our call.

The dormant database. 31,000+ contacts in Toast, fewer than 2,000 with a usable email. That’s a retention engine that should be turning a packed room into repeat revenue — and it produces close to $0 today. Capturing guest data at the point of visit and activating it into email/SMS is the fastest ROI available, because it starts from a list a business this busy is already generating for free.

No measurable acquisition engine. A 4.9-star, 4,966-review reputation is the best paid-media asset a restaurant can have — and right now nothing is converting it into new covers, catering, and events. A structured funnel that turns that reputation into measurable demand is what breaks the ~$100K plateau.

We’re proposing two paths against the same analysis. Both start with the same priorities — install the measurement layer, capture and activate the Toast database, and launch a structured Meta funnel that converts the reputation into covers, catering, and events. Both run under one integrated team. And both are built on a principle that matters here more than usual: you own everything we build. They differ in service depth, content cadence, and the breadth of the retention + reputation + acquisition stack layered on top.

RestoLite ($2,000/month) is the streamlined foundation — seven core services scoped to exactly what Egg Posh needs to start seeing, keeping, and growing its demand: a new custom website with tracking and guest capture built in, a consistent social cadence off regular local content shoots (directed and edited by us), brand and design work, foundational on-page SEO and Google Business Profile, and Meta paid. Built to install the essentials in 90 days at a price point that keeps things lean.

Resto360 ($4,500/month) is the full system — twelve services adding Email & SMS (activating the 31K Toast list), Reputation & Review Management (protecting and compounding the 4.9), Influencer & Creator Marketing across the Dallas–Frisco food scene, and Hospitality Consulting & POS Optimization on Toast. Monthly content cadence. Full Meta + Google paid stack with server-side attribution. The version built to close the gap at full speed.

You’ll see both options laid out side by side in the Investment section. The 90-day plan, the case studies, the projected growth scenario, and the analysis apply to both — what changes is the depth of execution per service. The right entry point is the one that matches the level of investment you want to make right now: RestoLite if you want to build lean and scale into more, Resto360 if you want the full engine running from day one. Both are solid, both are month-to-month, and both are built to be measured — so this time you’ll actually be able to see it working.

Frisco is one of the fastest-growing, highest-income suburbs in the country, and brunch is one of the most competitive categories in it. Egg Posh already leads that category on the only scoreboard guests actually check — a 4.9 rating on nearly 5,000 reviews, ahead of every direct competitor. So the plateau isn’t a demand problem or a competition problem. It’s a capture-and-convert problem. The demand is here; almost none of it is being measured, kept, or expanded.

Growth for a room that’s already packed doesn’t come mainly from “more walk-ins.” It comes from three higher-leverage places, and all three reward exactly the systems Egg Posh is missing: higher-value covers (the reputation supports it), catering plus private and office events — the highest-margin lane in the business and one you’re already leaning into — and repeat frequency, bringing the guests already in that 31,000-contact database back more often. Each of those is a revenue stream that a database, an attribution layer, and a paid engine unlock, and that a great dining room alone does not.

And the attribution advantage is real and winnable. In a 90%+ walk-in model, the operator who finally closes the loop wins — lookalike audiences off the real customer file, geofenced retargeting around Frisco and the surrounding zip codes, server-side signals feeding first-visit and high-spend data back to Meta and Google so the platforms find more people who look like your best guests. Direction requests on Google Maps become a measurable high-intent proxy. That’s the difference between “we spent on ads and hoped” and “we spent on ads and can see what came back.”

Seven signals emerged from the discovery call and a review of the live web, social, review, and Google Business surfaces. Each one is a specific lever the program is built to move. Where a fix lives only in the deeper program, it’s noted.

Resto Experience runs two programs under one integrated execution model. We built both inside our own restaurant group — Rreal Tacos, a dozen-plus locations across Georgia and Florida — before we packaged them for other operators. Every service in both programs has been pressure-tested on real revenue, on our own P&L, before it ever reached a proposal. We are operators first.

The reason the integrated frame matters for Egg Posh specifically: attribution only closes if one team controls the whole loop. The customer file, the ad platforms, the website capture, the database, the reviews, and the content all have to point at the same measurement system — the moment they’re split across four disconnected vendors, the data fragments and you’re back to “we spent and hoped.” That fragmentation is exactly what the last two engagements produced. Either of our programs collapses it into one operating team running one plan against one dashboard. The guest captured on Tuesday feeds the lookalike on Thursday feeds the catering campaign next month. Same hands. Same numbers.

How the two programs differ:

RestoLite is the right starting program for an operator who wants to install the foundation lean and prove it before scaling. Seven services. Quarterly content cycles (local capture, our creative direction + editing). Meta-only paid. A new custom website with tracking, QR menu, catering surface, and guest capture. Brand and design work. Foundational on-page SEO and Google Business Profile. Designed to get Egg Posh seeing, keeping, and growing its demand in 90 days at a price point that stays lean.

Resto360 is the full operating partnership built to close the gap at full speed. Twelve services. Monthly content cadence. Meta + Google paid with server-side attribution. Custom website. Email & SMS activating the 31K Toast list from day one. Reputation & Review Management protecting and compounding the 4.9. Influencer & Creator Marketing across the Dallas–Frisco food scene. Toast POS optimization. Hospitality Consulting. The version where every service compounds against the others immediately.

The 90-day plan in this proposal applies to both. The analysis drives both. The case studies prove out both. What changes is the breadth and depth of services running — visible in the Scope of Services section (next), where every service card carries a badge showing whether it’s in both programs or Resto360-exclusive, and in the Investment section where the two pricing options sit side by side.

The program comes in two clearly separate layers, so the choice stays simple. The Core Seven are the foundation — the complete RestoLite scope, and the base every Resto360 engagement starts from. The Resto360 Expansion adds five more services on top when the revenue and the moment justify the higher intensity. Each is personalized to Egg Posh.

The Core Seven — the RestoLite Foundation

Everything Egg Posh needs to start seeing, keeping, and growing its demand. Included in full under RestoLite — and the base layer of Resto360.

The Resto360 Expansion — Five Services When You Scale Up

These come standard in the full Resto360 program. Each is also available individually as a RestoLite add-on — so if RestoLite is your starting point, you can layer on exactly what you need, when you need it. That’s the “custom” middle path: add a service like Email & SMS to RestoLite without committing to the full $4,500. Whichever way you go, the flexibility is there.

Three case studies that map directly onto Egg Posh’s situation: a business already working that kept compounding, a strong room whose demand we turned into a measurable engine, and our own restaurants as operating proof. The first two ran full Resto360 partnerships.

The plan is sequenced around the one thing the last two vendors got wrong: measurement comes first, so you can see it working from the start. Week 1 is onboarding and the tracking foundation, Week 2 is strategy + pre-production, Weeks 3–5 the engine goes live and the database starts activating, Weeks 6–8 the campaigns exit Meta’s learning phase and attribution data comes in, Weeks 9–12 scale + 90-day review.

Items marked R360 are Resto360-only (or RestoLite add-on). Everything else runs in both programs.

This is a growth scenario informed by what a comparable already-healthy business (Tomo) and a comparable demand-activation (Zócalo) have delivered. Growth depends on marketing investment, operational execution, and how the market responds — and Egg Posh starts from a stronger base than either. Modeled in horizons, not promises — and it holds on either program; what changes is how fast the deeper services come online.

Two pricing options for the same analysis. Both month-to-month with 30-day cancellation — no long-term contract, either way — and you own every asset from day one. Both anchored on the same 90-day plan and the same case-study trajectory. The difference is service depth, content cadence, and the breadth of the database + reputation + acquisition engine running on top. Pick the one that matches the investment you want to make — and keep a healthy ad budget behind it regardless of which you choose.

From signed agreement to first content shoot — here’s how we move.