A record month,
with the margin intact.
Across three Eclipse di Luna locations, 2025 grew the delivery channel on heavy discounting — only 37 to 53 cents of every dollar sold reached the restaurant. We restructured the account around profitability first, then leaned back into investment and delivered the best month in the entire series.
July 2026, the Record Month
Orders, Sales & Payout
“Payout” is the money Uber actually deposits to the restaurant — gross sales minus commission, marketing and fees. It is the metric that decides whether the channel is profitable.
| Month (2026) | Orders | Uber Eats Sales | Payout | Payout % |
|---|---|---|---|---|
| January | 480 | $25,987 | $17,750 | 68% |
| February | 422 | $20,823 | $15,346 | 74% |
| March | 531 | $27,764 | $18,754 | 68% |
| April | 514 | $26,189 | $16,902 | 65% |
| May | 478 | $27,291 | $18,795 | 69% |
| June | 449 | $24,518 | $18,036 | 74% |
| July | 702 | $43,623 | $27,027 | 62% |
July 2026 vs July 2025
| Metric | July 2025 | July 2026 | Change |
|---|---|---|---|
| Orders | 463 | 702 | +52% |
| Sales | $27,413 | $43,623 | +59% |
| Money deposited to the restaurant | $14,419 | $27,027 | +87% |
| Payout % | 53% | 62% | +9 pts |
All three locations participated in the record month — this was a strategy working across the brand, not one store carrying the account:
| Location | Sales June 2026 | Sales July 2026 | Growth |
|---|---|---|---|
| Buckhead | $12,147 | $21,154 | +74% |
| Dunwoody | $6,616 | $13,105 | +98% |
| Alpharetta | $5,756 | $9,364 | +63% |
How the Record Was Built
The 2025 lesson: discounted volume is rented, not owned. In spring 2025, marketing ran at 35–47% of sales and payout collapsed to 37–44%. Sales looked good; deposits didn’t. The 2026 restructure inverted the equation — marketing between 3% and 24% of sales, deployed in deliberate windows instead of always-on discounts.
| Component · July 2026 | Amount | Who paid |
|---|---|---|
| Offer / promotion investment | $10,622 | Restaurant (24% of sales) |
| Ad campaigns | $2,160 | Uber (co-funded) |
Uber’s commission is not the margin problem. Measured commission ran 17–23% of sales in 2026. Everything else that separates sales from payout is marketing we choose — which is why the share the restaurant keeps is controllable.