A flat $6K,
doubled in six months.
Through all of 2025, Buckhead Pizza Co.’s Uber Eats sales sat flat around $6,000 a month with no marketing running on the platform. Management began in January 2026 and the account doubled in six months — without giving away the margin.
Doubled, Not Discounted
Twelve Flat Months
Through 2025, monthly Uber Eats sales averaged roughly $6,000 and never left the $4,900–$7,500 band. Orders ranged 126–173 per month. No marketing was running on the platform at all.
A note on sources: 2025 figures come from a manually maintained sales sheet, while 2026 figures come directly from Uber Eats reporting. To keep every claim on one consistent instrument, all growth figures here are measured within 2026 — the 2025 series is shown only as context for the starting point, and January 2026 ($6,506) matches that flat baseline almost exactly.
Orders, Sales & Payout
“Payout” is the money Uber actually deposits to the restaurant — gross sales minus commission, marketing and fees. It is the metric that decides whether the channel is profitable.
| Month (2026) | Orders | Uber Eats Sales | Payout | Payout % |
|---|---|---|---|---|
| January · management starts | 150 | $6,506 | $4,722 | 73% |
| February | 217 | $8,407 | $6,237 | 74% |
| March | 223 | $9,000 | $6,608 | 73% |
| April | 281 | $10,982 | $7,718 | 70% |
| May | 328 | $13,515 | $9,346 | 69% |
| June | 343 | $13,528 | $9,429 | 70% |
| July | 292 | $13,307 | $8,610 | 65% |
A Dial, Turned Deliberately
Marketing on the account is a graduated offer program: start small, scale with proof.
| Month (2026) | Marketing investment | % of sales | Sales |
|---|---|---|---|
| January | $301 | 4.6% | $6,506 |
| February–March | ~$300/mo | 3–4% | $8,400–9,000 |
| April–June | $776–1,240/mo | 7–9% | $11,000–13,500 |
| July | $2,649 | 19.9% | $13,307 |
Measured against January’s $6,506 run-rate, February through July produced roughly $29,700 in sales above baseline on $6,354 of total marketing investment. Uber additionally co-funded $614 in ad spend across the period, $531 of it in July.