Two restaurants. One operator. One marketing team.

Two Atlanta restaurants under one ownership: WellBorn Management Inc Atlanta, run by Mukesh Patel. Different cuisines, different neighborhoods, different stages of operation — but the same operator and the same gap on the marketing side. After cycling through outside vendors (a Colorado agency that took payment for four months without starting a single deliverable, an Upwork ads specialist who didn’t understand restaurant search intent), the conclusion was the same one every operator eventually reaches: marketing only compounds when one team runs it end-to-end.

The integrated-team frame matters here more than for most prospects. Mukesh has paid for the fragmented version twice and gotten nothing back. The premise of this engagement is the opposite: one team, one calendar, monthly performance review, every dollar visible. Two concepts, two scopes, one operating partner.

Two restaurants. Two distinct stages. One proposal designed to handle both under a single execution model. Bullpen Ribs & BBQ is the growth bet — the bar program is coming online, the competitive set has thinned to a duopoly, the third-party delivery channel is already carrying 65–70% of revenue, and a $100K/month trajectory is realistic with the right investment. Walter’s Soul Food is the institution — 30+ years of brand equity, never marketed, never digital-first, sitting at a stagnant point that a focused on-page SEO + social + Google Business push can move without aggressive ad spend.

We’re proposing RestoLite for both concepts, sized differently:

Bullpen: $2,500/month tailored RestoLite — includes Third-Party Delivery Management & Optimization in-scope (normally a +$500/mo add-on), reflecting that 65–70% of revenue moves through Uber Eats, DoorDash, Grubhub. Recommended ad budget: $2,500/month. Combined monthly investment: $5,000.

Walter’s: $2,000/month standard RestoLite — no third-party delivery (operator preference), lighter paid push, foundation focus on a new website + brand book, on-page SEO, Google Business, and social cadence. Recommended ad budget: $500/month. Combined monthly investment: $2,500.

Combined retainer: $4,500/month. Combined ad budget: $3,000/month. Total monthly investment: $7,500. Math works out to roughly 10% of combined net sales today — the zone where marketing actually compounds.

Two distinct trade areas with different dynamics. The strategy respects each.

You didn’t ask for a full audit — you asked us to look at the website, Instagram, and Google Business Profile for each concept and tell you what we see. Below is the read across both. We’ve also surfaced the review + reputation angle on Bullpen, because it’s the single most important non-marketing variable affecting how every dollar we spend on demand will perform.

RestoLite is Resto Experience’s streamlined digital foundation program. Seven core services running under one integrated team. We built it inside our own restaurant group — Rreal Tacos, twelve locations across Georgia and Florida (thirteenth opening in Tampa) — before packaging it for other operators. Every service has been pressure-tested on real revenue inside our own restaurants before it’s sold to a client.

The integrated-team frame is the part that matters most for Mukesh specifically. You’ve tried the fragmented version twice. Once with a Colorado agency that took payment for four months without starting; once with an Upwork specialist who didn’t understand restaurant search intent. The pattern across both: nobody was accountable for the whole picture. RestoLite collapses that into one team, one calendar, one strategy. Content shot in Week 2 feeds the ad running in Week 4 feeds the email going out in Week 6. Same hands, same plan, same numbers reviewed monthly with you.

For Bullpen, we’re building a custom RestoLite scope that includes Third-Party Delivery Management & Optimization — normally a +$500/month add-on — bundled into the core retainer because 65–70% of revenue moves through that channel. For Walter’s, the standard 7-service RestoLite scope (no TPD) is the right fit. Both run on the same engagement terms: month-to-month, 30-day cancellation, monthly performance review.

The seven core RestoLite services + the Third-Party Delivery Management layer bundled into Bullpen’s scope specifically. Each service is sized to the concept’s stage, channel mix, and revenue goal.

Two case studies relevant to this engagement — one that directly mirrors the Bullpen Third-Party Delivery opportunity, and one that demonstrates the steady-state compounding pattern that fits Walter’s.

Two separate 90-day plans, one per concept, designed to respect each restaurant’s starting point. Phase 1 for Bullpen accommodates the operational sequencing you mentioned on the call — if you want to handle the manager change before we activate paid spend, the plan flexes to that. It’s a recommendation, not a requirement; we can also activate immediately if you’d prefer. Walter’s starts moving on Day 1 either way.

Bullpen Ribs & BBQ · 90-Day Plan

Walter’s Soul Food · 90-Day Plan

Foundation-building scenario informed by what comparable concepts (Buckhead Pizza, Tomo) have delivered on the same architecture. Growth depends on marketing investment, operational execution (especially Bullpen’s service-recovery work), and how the markets respond. Modeled in horizons, not promises.

Two retainers, sized differently for each concept’s stage and channel mix. Both month-to-month with 30-day cancellation. Both anchored on the same 90-day execution discipline.

From signed agreement to first deliverable in your hands — here’s how this moves.